THE editor of The Scotsman is relishing the prospect of a ‘good, old-fashioned popular paper ding-dong’, similar to that of the 1960s – ‘when the Daily Record slugged it out with the Scottish Daily Express’ – and the 1980s, ‘when The Scottish Sun began to flex its muscles’.
He is referring to the changing sales lead this last fortnight in the Sunday newspaper sales market, between the Sunday Mail and newly-launched The Scottish Sun on Sunday, which saw the latter take the lead with its debut edition a fortnight ago only to relinquish it a week later.
In his Editor’s Notebook, McLellan gives a fascinating insight into how The Scottish Sun on Sunday’s exclusive last week may have been scuppered by the Sunday Mail’s sister title, the Daily Record.
