All posts tagged Scott Douglas

In My Opinion: Scott Douglas: Friends of The Scotsman, three days in
June 26, 2013

In My Opinion: THE wait is over. Whether you call it advertorial, sponsored content or native...

In My Opinion: Scott Douglas: The Scotsman and ‘native advertising’
June 7, 2013

SO, Scotland’s first big foray into the relatively uncharted new media waters of ‘native advertising’...

In My Opinion: Scott Douglas: When is an advertorial not an advertorial? When it’s sponsored content
April 7, 2013

GOTTA love this change stuff, eh? We’re no longer writers or story-tellers, we’re now content...

In My Opinion: Scott Douglas: Don’t believe the hype
April 2, 2013

GET rich quick. Look ten years younger with one, simple trick. Develop rock hard abs...

In My Opinion: Scott Douglas: ScotRail were right to reject TV documentary invite
March 24, 2013

TRAIN operator, ScotRail, has just been involved in a wee case study of damned-if-you-do-and-damned-if-you-don’t media...

In My Opinion: Scott Douglas: Stomach bugs, rave baby Django and the thorny question of Media balance
February 6, 2013

SOMETIMES the ‘media machine’ does a particularly brutal job of grinding up and spitting out...

In My Opinion: Scott Douglas: PR professionals can light up business
January 13, 2013

TALK about a ‘light bulb moment’. A dicky brake light in my trusty old Saab...

In My Opinion: Scott Douglas: Liar, liar, so you’re a PR consultant for hire?
January 7, 2013

THERE is always something a bit difficult to digest over the festive holiday period, or...

In My Opinion: Scott Douglas: A spring in the step of the media?
July 20, 2012

IT strikes me that there’s something of a spring back in the step of news...