THE Herald has today announced that it is introducing a number of changes to its website, www.heraldscotland.com – as a prelude to going behind a partial paywall.
Soon, registered users will be able to try the new look for free before they are presented with two options: ten free articles over each four-week period or payment for full access.
Herald & Times group digital editor, Calum Macdonald, writes: “We’ve improved the Scottish politics section to reflect the importance of the big decisions facing our country in the years ahead. Look out for brand new commentators and a live TV feed of all the proceedings at the Scottish Parliament.
“In business, we’ll meet some of the biggest (and smallest) names in the market, with video and quick-fire interviews.
“Rugby fans will applaud our extended reporting of their sport, with a new results service and an in-depth focus on teams across the country. Chris Cusiter, joint Scotland captain, will also be joining our Bloggers.
“And if that’s not enough, keep an eye out for Privileges, our membership benefits, with a unique range of offers and events, including books, sport and leisure.”
The try-before-you-buy offer is to last four weeks. No date has yet been set for the new look, nor the price of the paywall.
Macdonald told allmediascotland: “We’re allowing access to a limited amount of articles for free but asking regular users to contribute a small amount towards supporting our journalism.”
