Should allmediascotland realise one of its many ambitions for the development of the site, scheduled for around November 1, there will be a daily diarist, able to recycle rumours and regurgitate gossip.
And pending a timetable being officially announced by News International, as to the identity of the new Scottish Sun editor – to succeed David Dinsmore, who has been promoted to the post of General Manager Scotland, responsible for the publisher's four titles in Scotland – the 'rumour mill' has certainly been busy today.
Possible internal candidates, the highly-regarded Alan Muir and Iain King, have both got their backers. And a 'dark horse' might be the editor of the Edinburgh Evening News, Tom Little.
But the strongest rumours – and of course rumours can come from anywhere – are currently centering on……… the Scottish Daily Mail's Andy Harries.
Latest update: 'Coming up on the rails, among the runners and riders': Edinburgh-born Gordon Smart, editor of the Sun's celebrity column, Bizarre.