FOR the fourth, consecutive month, the year-on-year circulation in Scotland of The Times newspaper has increased, according to the latest official figures.
Says newspapers auditing body, ABC, the average circulation in Scotland of the paper during last month was 19,247 – up 3.8 per cent on the average of 18,542 during April last year.
The March 2014 to March 2015 year-on-year figures was a 3.4 per cent increase, as reported here, while the February 2014 to February 2015 year-on-year figure was a 2.1 per cent increase, as reported here, and the January 2014 to January 2015 one was a 2.4 per cent increase, as reported, here.
The paper was the only national daily or Sunday newspaper to experience a year-on-year increase between April last year and last month.
In summary, ABC figures read, as follows:
Daily Mirror – 19.6 per cent drop = from 17,993 on average during April last year, to 14,462 last month;
Daily Record – 10.4 per cent drop = from 211,336 on average during April last year, to 189,439 last month;
Daily Star of Scotland – 13.5 per cent drop = 43,036 to 37,232;
The Scottish Sun – ten per cent drop = 248,419 to 223,745;
Scottish Daily Express – 13.5 per cent drop = 50,613 to 43,773;
Scottish Daily Mail – 2.3 per cent drop = 92,177 to 90,041;
Daily Telegraph – eight per cent drop = 17,669 to 16,262;
Financial Times – 8.7 per cent drop = 2,351 to 2,147;
The Guardian – 10.8 per cent drop = 10,323 to 9,209;
i – 7.6 per cent drop = 18,416 to 17,019;
Independent – 3.7 per cent drop = 2,630 to 2,532; and
The Times – 3.8 per cent up = 18,542 to 19,247.
Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:
Daily Star of Scotland – Sunday – 14.9 per cent down = 23,065 to 19,639;
The Scottish Sun – Sunday – 13.1 per cent down = 178,600 to 155,263;
Sunday Mail – 11.2 per cent down = 235,188 to 208,856;
Sunday Mirror – ten per cent down = 16,080 to 14,474;
The People – 15.5 per cent down = 9,257 to 7,818;
Scottish Mail on Sunday – 4.8 per cent down = 82,029 to 78,075;
Scottish Sunday Express – 12.5 per cent down = 28,670 to 25,093;
The Sunday Post – 10.1 per cent down = 150,936 to 135,661;
Independent on Sunday – 1.1 per cent down = 4,896 to 4,842;
The Observer – eight per cent down = 13,576 to 12,494;
Sunday Telegraph – 9.6 per cent down = 15,624 to 14,123; and
Sunday Times – 1.5 per cent down = 45,315 to 44,621.
Source: ABC, May 8 2015. Please note: The Scotsman, Scotland on Sunday, The Herald and the Sunday Herald now appear in the twice-yearly ABC regional newspapers report.
