THE Times newspaper has again seen its average sales in Scotland increase, year-on-year – this time rising from an average 19,018 during September last year to an average 19,736 last month.
Figures released on Friday by the newspapers circulation body, ABC, follow those of a month before (and noted here on allmediascotland) that found the paper’s sales in Scotland had risen from an average 19,567 during August last year to an average 20,420 two months ago.
And it wasn’t the only national newspaper title to enjoy a hike in average year-on-year sales in successive months, the Independent on Sunday doing similar.
In summary, the daily newspapers figures concern sales in Scotland between September last year and last month and reveal the following:
Daily Mirror – 11 per cent drop = from 19,689 on average during September last year, to 17,529 last month;
Daily Record – 8.8 per cent drop = from 222,382 on average during September last year, to 202,831 last month;
Daily Star of Scotland – 17.4 per cent drop = 50,295 to 41,519;
The Scottish Sun – 8.9 per cent drop = 262,089 to 238,823;
Scottish Daily Express – 12.6 per cent drop = 54,442 to 47,570;
Scottish Daily Mail – 2.1 per cent drop = 96,068 to 94,028;
Daily Telegraph – 7.2 per cent drop = 19,603 to 18,192;
Financial Times – 4.4 per cent drop = 2,536 to 2,425;
The Guardian – 7.9 per cent drop = 11,066 to 10,189;
i – 0.3 per cent drop = 18,934 to 18,870;
Independent – 0.1 per cent drop = 3,005 to 3,001; and
The Times – 3.8 per cent up = 19,018 to 19,736.
Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:
Daily Star of Scotland – Sunday – 21.9 per cent down = 29,079 to 22,723;
The Scottish Sun – Sunday – 10.4 per cent down = 192,699 to 172,652;
Sunday Mail – 11.7 per cent down = 257,222 to 227,160;
Sunday Mirror – 17.8 per cent down = 21,168 to 17,398;
The People – 9.7 per cent down = 10,273 to 9,274;
Scottish Mail on Sunday – 5.8 per cent down = 86,203 to 81,237;
Scottish Sunday Express – 16.6 per cent down = 32,329 to 26,951;
The Sunday Post – 11.9 per cent down = 163,877 to 144,345;
Independent on Sunday – 2.6 per cent up = 5,401 to 5,548;
The Observer – 7.2 per cent down = 14,777 to 13,706;
Sunday Telegraph – 8.6 per cent down = 17,135 to 15,667; and
Sunday Times – 1.8 per cent down = 46,301 to 45,473.
Source: ABC, October 10 2014. Please note: The Scotsman, Scotland on Sunday, The Herald and the Sunday Herald now appear in the twice-yearly ABC regional newspapers report.
