SAYS the National Readership Survey, between July last year and June this year, an average 52,000 Scots adults are estimated to have read each print edition of The Daily Telegraph newspaper – up nine per cent on the previous 12 months July 2012-June 2013.
But it was less cheering news elsewhere, including for Scotland on Sunday and The Guardian.
Readership figures are always a multiple of the sales ones. These days, of course, readership of print editions are only one aspect of a paper’s total readership, another being online.
The survey’s Scotland findings are as follows:
* Daily Telegraph 52,000 (average readership in Scotland per print edition, July 2013-June 2014) versus 48,000 (average readership in Scotland per print edition, July 2012-June 2013), up nine per cent;
* The Guardian 32,000 versus 51,000, down 37 per cent;
* The Independent 17,000 versus 16,000, up seven per cent;
* i 43,000 versus 39,000, up 11 per cent;
* The Times 39,000 versus 46,000, down 15 per cent;
* Scottish Daily Express 92,000 versus 107,000, down seven per cent;
* Scottish Daily Mail 186,000 versus 227,000, down 18 per cent;
* Daily Mirror 47,000 versus 43,000, up 11 per cent;
* Daily Record 650,000 versus 744,000, down 13 per cent;
* Daily Star of Scotland 106,000 versus 110,000, down four per cent;
* The Scottish Sun 644,000 versus 699,000, down eight per cent;
* The Press and Journal 148,000 versus 183,000, down 19 per cent;
* The Courier 139,000 versus 126,000, up ten per cent;
* The Herald 89,000 versus 125,000, down 29 per cent;
* The Scotsman 96,000 versus 109,000, down ten per cent;
* The Observer 38,000 versus 55,000, down 31 per cent;
* The Sunday Telegraph 51,000 versus 47,000, up eight per cent;
* The Independent on Sunday 20,000 versus 10,000, up 93 per cent;
* The Sunday Times Scotland 117,000 versus 140,000, down 16 per cent;
* The Mail on Sunday 192,000 versus 214,0oo, down ten per cent;
* Scottish Sunday Express 68,000 versus 60,000, up 14 per cent;
* Sunday People 27,000 versus 14,000, up 93 per cent;
* The Scottish Sun on Sunday 448,000 versus 535,000, down nine per cent;
* Sunday Mail 807,000 versus 821,000, down two per cent;
* Sunday Mirror 60,000 versus 58,000, up three per cent;
* The Sunday Post 458,000 versus 484,000, down five per cent;
* The Daily Star of Scotland Sunday 80,000 versus 77,000, up four per cent;
* Scotland on Sunday 93,000 versus 145,000, down 36 per cent; and
* Sunday Herald 82,000 versus 92,000, down 11 per cent.
Source: National Readership Survey, August 28 2014.
