UK-wide sales of the Daily Record averaged 227,892 between the months of October last year and March this year – according to official figures.
Says the Audit Bureau of Circulations, the average UK sale of the title between those months was down 11.01 per cent on the same period a year previously.
Other October 2013 – March 2014 average UK sales, says ABC, were as follows:
* Daily Mirror, 979,624 – down 6.2 per cent on 12 months’ previously;
* Daily Star, 494,180 – down 9.42 per cent on 12 months’ previously;
* The Sun, 2,096,855 – down 9.92 per cent;
* Daily Express, 500,418 – down 5.69 per cent;
* Daily Mail, 1,741,481 – down 5.77 per cent;
* Daily Telegraph, 537,813 – down 2.05 per cent;
* Financial Times, 234,833 – down 16.08 per cent;
* Guardian, 199,357 – down 0.34 per cent;
* i, 296,069 – down 1.05 per cent;
* Independent, 66,368 – down 14.19 per cent;
* Times, 387,027 – down 2.76 per cent;
* Daily Star – Sunday, 306,918 – down 13.90 per cent;
* The Sun (Sunday), 1,738,221 – down 11.34 per cent;
* Sunday Mail, 257,668 – down 11.67 per cent;
* Sunday Mirror, 949,644 – down 8.77 per cent;
* Sunday People, 383,070 – down 11.63 per cent;
* Sunday Express, 434,923 – down 8.31 per cent;
* Sunday Post, 218,812 – down 10.85 per cent;
* Mail on Sunday, 1,591,510 – down 7.03 per cent;
* Independent on Sunday, 102,980 – down 11.29 per cent;
* Observer, 222,638 – down 3.06 per cent;
* Sunday Telegraph, 427,739 – down 1.45 per cent; and
* Sunday Times, 828,793 – down 6.57 per cent.
Source: Audit Bureau of Circulations, April 11 2014.
