READERSHIP figures in Scotland for the print editions of both The Herald and the Daily Star of Scotland newspaper have each fallen, year-on-year, by in excess of 30 per cent – according to a survey of adult readership habits.
Says the National Readership Survey, the print edition of The Herald attracted an average daily, adult readership in Scotland between October last year and September this year of an estimated 106,000.
But between October 2011 and September 2012, the figure was estimated to be 160,000 – some 33 per cent higher.
For the Daily Star of Scotland, the October 2012-September 2013 average daily readership in Scotland was an estimated 104,000, down 31 per cent on the estimated 149,000 during the previous 12 months.
Other print edition readership figures, for Scotland, from the NRS include:
* The Daily Telegraph – estimated 40,000 between October 2011 and September 2012 versus 50,000 October 2012 and September 2013 – up 27 per cent;
* Financial Times – 15,000 versus 16,000 – up 11 per cent;
* The Guardian – 50,000 versus 44,000 – down 12 per cent;
* The Independent – 19,000 versus 17,000 – down nine per cent;
* i -34,000 versus 40,000 – up 18 per cent;
* The Times – 51,000 versus 39,000 – down 23 per cent;
* Scottish Daily Express – 127,000 versus 112,000 – down 12 per cent;
* Scottish Daily Mail – 214,000 versus 235,000 – up ten per cent;
* Daily Mirror – 59,000 versus 49,000 – down 16 per cent;
* Daily Record – 790,000 versus 726,000 – down eight per cent;
* The Scottish Sun – 813,000 versus 708,000 – down 13 per cent;
* The Press and Journal – 201,000 versus 172,000 – down 14 per cent;
* The Courier – 127,000 versus 135,000 – up six per cent;
* Evening Times – 134,000 versus 126,000 – down six per cent;
* The Scotsman – 105,000 versus 104,000 – down one per cent; and
* Metro – 289,000 versus 223,000 – down 23 per cent.
Source: National Readership Survey, November 26 2013.
