SALES in Scotland of daily and Sunday newspapers are, as ever, slipping downwards.
Says the Audit Bureau of Circulation, all papers except the i and The Times, saw their sales in Scotland fall between July last year and last month.
The Scotsman and Scotland on Sunday no longer appear in the national listings after having recently requested – like The Herald and Sunday Herald last year – to appear in the twice-yearly ABC regional newspapers report.
In summary, the daily newspapers figures – issued at midday – concern sales in Scotland between July last year and last month and reveal the following:
Daily Mirror – 6.8 per cent drop = from 21,246 on average during July last year, to 19,803 last month;
Daily Record – 9.4 per drop = from 247,041 on average during July last year, to 223,762 last month;
Daily Star of Scotland – 16.3 per cent drop = 59,545 to 49,792;
The Scottish Sun – 12.3 cent drop = 297,123 to 260,528;
Scottish Daily Express – five per cent drop = 57,681 to 54,769;
Scottish Daily Mail – 7.6 per cent drop = 103,927 to 96,038;
Daily Telegraph – 3.6 per cent drop = 19,747 to 19,032;
Financial Times – 10.4 per cent drop = 2,761 to 2,475;
The Guardian – 9.6 per cent drop = 11,418 to 10,323;
i – 10.1 per cent up = 17,039 to 18,765;
Independent – 16.4 per cent drop = 3,595 to 3,005;
The Times – 0.6 per cent up = 18,829 to 18,938.
Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:
Daily Star of Scotland – Sunday – 27.3 per cent down = 38,979 to 28,344;
The Scottish Sun – Sunday – 10.9 per cent down = 216,093 to 192,454;
Sunday Mail – ten per cent down = 282,073 to 253,832;
Sunday Mirror – 5.8 per cent down = 21,972 to 20,695;
The People – 12.9 per cent down = 11,820 to 10,290;
Scottish Sunday Express – four per cent down = 34,203 to 32,822;
The Sunday Post – 12.1 per cent drop = 185,884 to 163,301;
Scottish Mail on Sunday – 4.4 per cent down = 89,810 to 85,872;
Independent on Sunday – 12.4 per cent down = 6,105 to 5,350;
The Observer – 9.7 per cent down = 15,291 to 13,798;
Sunday Telegraph – 4.5 cent down = 17,204 to 16,424; and
Sunday Times – 9.4 per cent down = 49,541 to 44,877.
