THE Times newspaper has continued to buck the trend of falling year-on-year newspaper sales by registering a second, successive monthly increase.
But, says the Audit Bureau of Circulation, while the title saw its average sale in Scotland rise by an average 1.6 per cent between March last year and two months ago, the corresponding April 2012-April 2013 increase was 0.07 per cent.
The Times again was joining the i newspaper which has, for some time, seen its year-on-year sales in Scotland figure rising.
The Scotsman and Scotland on Sunday no longer appear in the national listings after having recently requested – like The Herald and Sunday Herald last year – to appear in the twice-yearly ABC regional newspapers report.
In summary, the daily newspapers figures – issued at midday – concern sales in Scotland between April last year and last month and reveal the following:
Daily Mirror – 9.6 per cent drop = from 21,846 on average during April last year, to 19,732 last month;
Daily Record – 8.9 per drop = from 257,307 on average during April last year, to 234,313 last month;
Daily Star of Scotland – 17 per cent drop = 59,075 to 49,030;
The Scottish Sun – 13.6 cent drop = 314,676 to 271,953;
Scottish Daily Express – 7.8 per cent drop = 60,120 to 55,441;
Scottish Daily Mail – 9.1 per cent drop = 109,293 to 99,304;
Daily Telegraph – five per cent drop = 19,231 to 18,270;
Financial Times – 14.6 per cent drop = 3,053 to 2,608;
The Guardian – seven per cent drop = 11,941 to 11,105;
i – 15.3 per cent up = 16,686 to 19,231;
Independent – 33.7 per cent drop = 4,850 to 3,215;
The Times – 0.07 per cent up = 18,827 to 18,840.
Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:
Daily Star of Scotland – Sunday – 31.9 per cent down = 40,844 to 27,820;
The Scottish Sun – Sunday – 13.4 per cent down = 228,712 to 197,991;
Sunday Mail – 9.1 per cent down = 293,767 to 267,043;
Sunday Mirror – 5.1 per cent down = 21,805 to 20,692;
The People – 13.3 per cent down = 12,143 to 10,524;
Scottish Sunday Express – 9.5 per cent down = 35,445 to 32,076;
The Sunday Post – 10.9 per cent drop = 190,879 to 170,131;
Scottish Mail on Sunday – 1.5 per cent down = 91,910 to 90,538;
Independent on Sunday – 16.3 per cent down = 6,664 to 5,577;
The Observer – 6.7 per cent down = 16,038 to 14,959;
Sunday Telegraph – 6.9 cent down = 16,966 to 15,802; and
Sunday Times – eight per cent down = 52,687 to 48,459.
