ANOTHER month, another set of year-on-year falls for newspaper sales figures in Scotland.
Says the Audit Bureau of Circulation, the average sales in Scotland for daily and Sunday newspapers were uniformly down between November last year and last month – including some by over a fifth, others by over a quarter and a few in and around a half.
Elsewhere, The Scottish Sun on Sunday has no year-on-year figure, having been launched less than 12 months ago. Its November average was 203,131, down on the average 208,688 for October.
Meanwhile, there are no longer monthly ABCs for either The Herald or the Sunday Herald following a decision in August for the papers to be part of the twice-yearly regional newspapers sales survey.
BBC Scotland’s Jamie McIvor spots: “The Sunday Post saw its sales fall below a quarter of a million for the first time in living memory. Between October and November its sales dipped nearly eight per cent, from 268,000 to just under 247,000.”
In summary, the daily newspapers figures – issued at midday – concern sales in Scotland between November 2011 and last month and reveal the following:
Daily Mirror – 7.6 per cent drop = from 22,464 on average in November 2011, to 20,762 last month;
Daily Record – 8.8 per drop = from 266,969 on average in November 2011, to 243,388 last month;
Daily Star of Scotland – 15.4 per cent drop = 63,259 to 53,478;
The Scottish Sun – 8.8 cent drop = 313,406 to 285,833;
Scottish Daily Express – 10.4 per cent drop = 62,935 to 56,353;
Scottish Daily Mail – 2.9 per cent drop = 109,017 to 105,824;
Daily Telegraph – 9.1 per cent drop = 19,475 to 17,696;
Financial Times – 20.3 per cent drop = 3,523 to 2,806;
The Guardian – 8.7 per cent drop = 12,409 to 11,328;
i – 56 per cent up = 12,409 to 19,356;
Independent – 52.2 per cent drop = 7,010 to 3,407;
The Scotsman – 16.2 per cent drop = 38,559 to 32,327; and
The Times – 2.3 per cent drop = 19,068 to 18,637.
Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:
Daily Star of Scotland – Sunday – 46.5 per cent down = 58,580 to 31,331;
Sunday Mail – 21.8 per cent down = 360,458 to 281,769;
Sunday Mirror – 48.8 per cent down = 39,888 to 22,426;
The People – 52 per cent down = 23,889 to 11,471;
Scottish Sunday Express – 24.4 per cent down = 43,905 to 33,203;
The Sunday Post – 21.4 per cent drop = 223,424 to 175,612;
Scottish Mail on Sunday – 11.2 per cent down = 101,819 to 90,329;
Independent on Sunday – 8.3 per cent down = 6,819 to 6,254;
The Observer – 9.7 per cent down = 17,031 to 15,367;
Scotland on Sunday – 25 per cent down = 46,792 to 37,431;
Sunday Telegraph – 6.8 cent down = 17,087 to 15,922; and
Sunday Times – 7.5 per cent down = 52,605 to 48,647.
