THE uplift in sales in Scotland enjoyed by several Sunday newspapers a year ago – following the closure of the News of the World – has taken its toll on the latest set of year-on-year circulation figures.
According to the latest data from the Audit Bureau of Circulation, sales in Scotland of many newspapers initially enjoyed a dramatic increase following the closure in July last year of the News of the World.
This set of July 2011-to-July 2012 figures therefore show the new heights now being clawed back, so that a newspaper such as the Daily Star of Scotland – Sunday can see a 68.2 per cent increase June-to-June be turned into a 31 per cent drop July-to-July.
It was not alone and will continue to be not alone as the initial surge dissipates.
Meanwhile, as reported earlier today, neither The Herald nor the Sunday Herald appear in the list, having opted to redesignated ‘regional’ titles, which are reported by ABC on a six-monthly basis.
Elsewhere, the relatively recently-launched The Scottish Sun on Sunday sold, last month, an average 216,093 copies. In June, it was an average 217,948 copies; in May, an average 224,861.
In summary, the daily newspapers figures – issued at midday – concern sales in Scotland between July 2011 and last month and reveal the following:
Daily Mirror – 12.6 per cent drop = from 24,333 on average in July 2011, to 21,246 last month;
Daily Record – 10.2 per drop = from 275,175 on average in July 2011, to 247,041 last month;
Daily Star of Scotland – 8.5 per cent drop = 65,084 to 59,545;
The Scottish Sun – 5.5 cent drop = 314,595 to 297,123;
Scottish Daily Express – 12.1 per cent drop = 65,689 to 57,681;
Scottish Daily Mail – 5.2 per cent drop = 109,643 to 103,927;
Daily Telegraph – 10.9 per cent drop = 22,172 to 19,747;
Financial Times – 21.7 per cent drop = 3,528 to 2,761;
The Guardian – 18.8 per cent drop = 14,069 to 11,418;
i – 37.3 per cent up = 12,411 to 17,039;
Independent – 54.9 per cent drop = 7,970 to 3,595;
The Scotsman – 12.3 per cent drop = 38,423 to 33,673; and
The Times – 5.8 per cent drop = 19,994 to 18,829.
Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:
Daily Star of Scotland – Sunday – 31 per cent down = 56,501 to 38,979;
Sunday Mail – 25.2 per cent down = 377,207 to 282,073;
Sunday Mirror – 45 per cent down = 40,166 to 21,972;
The People – 53.9 per cent down = 25,636 to 11,820;
Scottish Sunday Express – 22.6 per cent down = 44,223 to 34,203;
The Sunday Post – 19.2 per cent drop = 229,016 to 185,884;
Scottish Mail on Sunday – 20.6 per cent down = 113,161 to 89,810;
Independent on Sunday – 20.3 per cent up = 7,662 to 6,105;
The Observer – 16.4 per cent down = 18,290 to 15,291;
Scotland on Sunday – 15.2 per cent down = 46,327 to 39,264;
Sunday Telegraph – 9.9 cent down = 19,098 to 17,204; and
Sunday Times – 7.3 per cent down = 53,456 to 49,541.
