Newspaper circulations following the demise of the News of the World in July appear to have permanently settled down, with only the obvious rivals to the title registering sales increases in Scotland compared to this time last year.
According to the latest set of figures issued by the Audit Bureau of Circulation, the Daily Star of Scotland – Sunday, the Sunday Mail, the Sunday Mirror, The People, the Scottish Sunday Express and the Scottish Mail on Sunday have enjoyed sales increases in Scotland between November last year and last month.
Former News of the World readers have again not gone for the Sunday Post, which has registered a year-on-year sales drop of 1.2 per cent, and they also appear to be fairly cool towards the Scottish Mail on Sunday which this time around registered a year-on-year sales increase of 1.8 per cent, following a 1.25 per cent drop a month ago.
And arguably the News of the World's fiercest rival, the Sunday Mail – the biggest-selling newspaper in Scotland – is enjoying only a small uplift in its year-on-year sales following the closure of its News International adversary, its latest sales figure being 2.7 per cent up on this time last year.
The daily figures – issued at midday – concern sales in Scotland between November last year and last month and reveal the following:
Daily Mirror – 7.7 per cent drop = from 24,343 on average last November, to 22,464 last month;
Daily Record – 7.8 per drop = from 289,720 on average last November, to 266,969 last month;
Daily Star of Scotland – 16.3 per cent drop = 75,595 to 63,259;
The Scottish Sun – 7.3 per cent drop = 338,246 to 313,406;
Scottish Daily Express – 9.9 per cent drop = 69,917 to 62,935;
Scottish Daily Mail – three per cent drop = 112,404 to 109,017;
Daily Telegraph – 5.5 per cent drop = 20,609 to 19,475;
Financial Times – 15.4 per cent drop = 4,164 to 3,523;
The Herald – 12.2 per cent drop = 52,545 to 46,102;
The Guardian – 8.8 per cent drop = 13,607 to 12,409;
Independent – 11.4 per cent drop = 7,909 to 7,010;
The Scotsman – 7.6 per cent drop = 41,752 to 38,559; and
The Times – 11.7 per cent drop = 21,586 to 19,068.
Meanwhile, the Sunday titles sales figures in Scotland are a more mixed bag:
Daily Star of Scotland – Sunday – 123.4 per cent up = 26,220 to 58,580;
Sunday Mail – 2.7 per cent up = 350,883 to 360,458;
Sunday Mirror – 81 per cent up = 21,995 to 39,888;
The People – 79 per cent up = 13,323 to 23,889;
Scottish Sunday Express – 25.3 per cent up = 35,035 to 43,905;
Sunday Post – 1.2 per cent down = 226,274 to 223,424;
Scottish Mail on Sunday – 1.8 per cent up = 100,016 to 101,819;
Independent on Sunday – 8.6 per cent up = 6,278 to 6,819;
Observer – 5.3 per cent down = 17,991 to 17,031;
Scotland on Sunday – 11.6 per cent down = 52,912 to 46,792;
Sunday Herald – 28.3 per cent down = 41,314 to 29.610;
Sunday Telegraph – 3.5 per cent down = 17,715 to 17,087; and
Sunday Times – 11.2 per cent down = 59,239 to 52,605.
