Dundee-based publishing company, DC Thomson, lifted three awards at an awards ceremony celebrating the best of marketing in Scotland.
In the ‘strategic stars’ category of the Marketing Society of Scotland's Star Awards, the company won gold for brand development with ‘The Official Jacqueline Wilson Magazine’ – with the magazine also winning bronze, this time in the marketing planning sector.
The company also lifted a silver award in the marketing planning section for its entry, ‘How creative use of insight can drive success in a declining market'.
The Leith Agency picked up the main agency prize while Ian McAteer, managing director of The Union, won the Agency Star of the Year award.
The winners' list reads:
STRATEGIC STARS
BRAND DEVELOPMENT
GOLD
D C Thomson & Co Ltd – The Official Jacqueline Wilson Magazine: Expanding the brand AND growing the magazine market
SILVER
VisitScotland – Meet the Scots Campaign 2010- Scotland. Welcome to our Life.
Macphie of Glenbervie – A DeviliShhly Good Tale of New Brand Development
Tayburn – Bringing Culture & Sport Glasgow to Life
BRONZE
Maxxium UK – Sourz Limited Editions- Give It Some Collaboration
MediaCom Edinburgh – Subway SubCard
MARKETING PLANNING
GOLD
The Leith Agency – No Knives Better Lives: communities winning the war on knife crime
SILVER
Standard Life – Standard Life AMPP Reality Check
D C Thomson & Co Ltd – How Creative Use Of Insight Can Drive Success In A Declining Market
BRONZE
The Leith Agency – Don't Give Fire a Home – Field Marketing Saves Lives
D C Thomson & Co Ltd – The Official Jacqueline Wilson Magazine: How consumer insight identified a gap in the most crowded of markets
SOCIAL MARKETING
GOLD
Tangible Edinburgh – Capturing An Older Generation For The Organ Donor Register
SILVER
Cycling Scotland – Give Me Cycle Space Campaign
The Leith Agency – Don't Give Fire a Home: Field Marketing Saves Lives
BRONZE
The Leith Agency – No Knives Better Lives: communities winning the war on knife crime
The Union – Too Young To Die
SUSTAINABLE MARKETING
SILVER
Tangible and Scottish Government – Knitting Together Communications For A More Energy Efficient Future
BRONZE
Highland Spring Group – Project Sparkle
DIGITAL STRATEGY & E COMMERCE
GOLD
Mediacom Edinburgh – 2010 – A Challenging Year To Meet Challenging Objectives
SILVER
The Union – Smart Phones For Smart Kids
The Union – Scotland. Success Likes It Here
BRONZE
Line Digital – Edinburgh Festival Fringe
Tayburn – Mastering the Chewieverse
SECTOR STARS
FINANCIAL & PROFESSIONAL SERVICES
GOLD
Standard Life – Standard Life AMPP 'Reality Check' Campaign
SILVER
Rapp – How Local Thinking Was Right On The Money For Clydesdale And Yorkshire Bank
BRONZE
The Union – Clydesdale Bank Gets Personal
FOOD & DRINK
GOLD
The Leith Agency – Just Like Watching Bruzil. (How Irn-Bru Made The Most Of The 2010 world cup.)
SILVER
The Union – London Calling
BRONZE
Macphie of Glenbervie – Macphie – A Journey To The Top (of Mind)
The Lake District Cheese Company – Standing out from the herd
TOURISM & LEISURE
GOLD
VisitScotland – Meet the Scots – VisitScotland European Campaign
BRONZE
The Union – What's A Year Worth?
Story – Smidge That Midge
VisitScotland – VisitScotland's “Experiences” Campaign
CAUSE RELATED & CHARITY
GOLD
Poppyscotland – Small Things; Big Difference
SILVER
Mediacom – Get On Your Bike: how we successfully generated an increase in sign ups to the Pedal for Scotland event for the 6th year in a row
Tangible Edinburgh – Capturing An Older Generation For The Organ Donor Register
BRONZE
The Union – Handbags And Gladrags
PUBLIC SECTOR
GOLD
Tangible Edinburgh – Capturing An Older Generation For The Organ Donor Register
SILVER
The Leith Agency – No Knives Better Lives: communities winning the war on knife crime
BRONZE
The Union – Smart Phones For Smart Kids
The Leith Agency – Don't Give Fire a Home – Field Marketing Saves Lives
COMMUNICATION STARS
ADVERTISING & MEDIA
GOLD
The Leith Agency – No Knives; Better Lives: Communities winning the war on knife crime
SILVER
Mediacom – Long live Children’s Panel: How we reversed the downward trend in responses from males and young people to prevent the potential collapse of the system
BRONZE
The Union – Too Young To Die
The Union and Scottish Government – Have You Clicked?
The Union – London Calling
The Leith Agency – Diet Irn-Bru: How Spotting The Difference Drove Sales
PROMOTION & DIRECT MARKETING
SILVER
The Union – What's A Year Worth?
BRONZE
Denvir – A Fyne Christmas – Growing The Brand Online
Highland Spring / Merle – Best Seat in the House
BRAND ACTIVATION & EVENT MARKETING
GOLD
The Leith Agency – Don't Give Fire a Home – Field Marketing Saves Lives
SILVER
Frame – The Famous Grouse Six Nations 2010 and Frame
Maxxium UK – Making Our Mark In The UK – Maker's Mark Hot Housing
BRONZE
Cycling Scotland/Midgibyte Creations – freshnlo Pedal for Scotland
The Union – Handbags And Gladrags
PR & SPONSORSHIP
GOLD
Cycling Scotland – freshnlo Pedal for Scotland
SILVER
The Edrington Group – Reshaping the Single Malt Whisky Landscape – The Macallan in Lalique: Cire Perdue
BRONZE
Material Marketing & Communications – Tennents Old Firm Sponsorship – Flash Football
National Australia Bank – How Clydesdale Bank hit the opposition for SIX
INTEGRATED MARKETING
GOLD
The Leith Agency – Just Like Watching Bruzil. (How Irn-Bru Made The Most Of The 2010 World Cup.)
SILVER
VisitScotland – VisitScotland's “Experiences” Campaign
Standard Life – Standard Life AMPP 'Reality Check' Campaign
BRONZE
Maxxium UK – The Famous Grouse Famous 100
The Leith Agency – No Knives; Better Lives: Communities winning the war on knife crime
Tangible Edinburgh – How A Little Guy Can Make A Big Difference
Tangible Edinburgh – Building the Future
CREATIVITY & CRAFT
DESIGN
SILVER
999 Design – 999/Highland Spring Project Sparkle
BRONZE
PROJECT – Worldfirst
DIGITAL
SILVER
Tayburn – Mastering the Chewieverse
BRONZE
Realise – Film 4
ART DIRECTION
GOLD
The Union – Getting Away With Murder
SILVER
The Leith Agency – Deal or No Deal? How playing cards helped the Scottish Government win the war against cocaine
COPY
SILVER
The Union & Scottish Government – Getting Inside Peoples’ Heads
CREATIVE TALENT
GOLD
The Leith Agency – David Grenfell, Steve Allsopp, Alfie Hayward, Chris Scott
BRONZE
Frame – Eilidh McDonald
Newhaven Communications – Rufus Wedderburn and Chris Watson
DEVELOPMENT STARS
STAR SCHOOL OF THE YEAR
GOLD
St Ninian’s High School
SHORTLIST
George Watsons College
Mearns Castle High School
STAR MARKETING STUDENT
GOLD
Gina Mclennan, Robert Gordon University
SHORTLIST
Leanne Donaldson, Robert Gordon University
Laura Kindness, Robert Gordon University
STAR CREATIVE STUDENT
GOLD
Sophie D'Agostino, Duncan of Jordanstone, College of Art and Design
SILVER
Ross Duncan, Edinburgh’s Telford College
BRONZE
Laura Service, Edinburgh College of Art
RISING AGENCY STAR
GOLD
Dave Ward, Realise
SHORTLIST
Louise Campbell, The Union
Helen Clyne, Newhaven
Sarah Guild, The Union
RISING MARKETING STAR
GOLD
Jania Boyd, Macphie of Glenbervie
SHORTLIST
Cheryl Boocock, The Scottish Government
Sandra Mearns, The Edrington Group
CHAMPION STARS
BRIGHTEST STAR
GOLD
Tangible Edinburgh – Capturing an older generation for the Organ Donor Register
SILVER
The Union – Clydesdale Bank Gets Personal
BRONZE
VisitScotland – Meet the Scots Campaign 2010- Scotland. Welcome to our Life
D C Thomson & Co Ltd – The Official Jacqueline Wilson Magazine: Expanding the brand AND growing the magazine market
STAR AGENCY OF THE YEAR
GOLD
The Leith Agency
SHORTLIST
Frame
Mediacom
RAPP
Tayburn
Union
STAR MARKETING TEAM OF THE YEAR
GOLD
The Scottish Government
SHORTLIST
Maxxium
National Bank of Australia
Standard Life
VisitScotland
AGENCY STAR OF THE YEAR
GOLD
Ian McAteer, The Union
SHORTLIST
Rebecca Heaney, RAPP
Richard Marsham, The Leith Agency
David Shearer, Mediacom
MARKETING STAR OF THE YEAR
GOLD
Jo Coomber, Standard Life
SHORTLIST
Gillian Govan, The Scottish Government
Alan Mackenzie, National Australia Bank
Sally Ann Stanley, Highland Spring
Peter Sandstrom, Maxxium
