THE sales gap between Scotland’s two biggest-selling daily newspapers has widened, by just over 6,000 copies.
Say the February ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Record, was 48,118. In January, it was 42,023; in December, it was 39,345; and in November, it was 42,220.
In February, the Scottish Sun’s average daily sale in Scotland was 354,468 (compared to 351,869 in January), as opposed to the Daily Record’s 306,350 (compared to 309,846 in January).
Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 373,358. In January, it was 378,321; in December, it was 370,558; and in November, it was 375,347.
Average Net Circulation figures include free give-aways. The figures were released a few minutes ago.
The other circulations, at a glance, are:
Scottish News of the World 281,552 (compared to 269,709 for January), Sunday Post 234,165 (compared to 234,522), Scottish Daily Mail 115,000 (115,592), Scottish Mail on Sunday 97,836 (102,690), Daily Star of Scotland 82,865 (79,697), Scottish Daily Express 67,289 (67,199), Sunday Times Scotland 63,915 (65,567), The Herald 55,519 (55,778), Scotland on Sunday 55,327 (57,551), The Scotsman 44,553 (45,687), Sunday Herald 41,796 (42,500), Scottish Sunday Express 36,768 (37,061), Daily Star of Scotland – Sunday 27,429 (28,437), Scottish Daily Mirror 26,018 (25,459), The Times 23,594 (24,051), Scottish Sunday Mirror 23,293 (21,788), Daily Telegraph 20,800 (21,397), The Observer 19,340 (19,087), Sunday Telegraph 18,164 (18,386), The Guardian 14,216 (14,422), People 13,979 (13,765), The Independent 7,368 (7,409), Independent on Sunday 6,129 (5,926), and Financial Times 4,184 (4,133).
On Monday, the year-on-year percentage falls and increases….
