A CONTRACT magazine publisher has announced it has made its best-ever start to a new year, including the launch of a trio of its own titles.
Paisley-based Connect says that, after ten years in business, it now feels sufficiently able to launch its own titles – rather than ones only for clients.
Says owner, David Cameron: “It’s the first time in ten years of being in business that Connect has launched its own publications. We have until now focused on our core offering of contract publishing and communications services, so this is a significant step forward for the business.”
Scottish Dental magazine leads the newcomers out of the Connect stable. Covering issues of the day and with a strong technical content, it launched last week and has been mailed to more than 3000 dental practitioners.
A sister publication, Ireland’s Dental magazine, will be mailed to 2500 dental professionals in Northern Ireland and Ireland, and a third title, Primary Care Scotland, targets all aspects of patient care and is aimed at general practitioners.
Other recent successes include winning the contract to produce tailored e-newsletters for Scottish Development International, which are distributed to more than 40,000 subscribers around the world. The e-newsletters, which feature video filmed and edited by Connect’s in-house team, highlight Scottish successes and opportunities in such areas as life sciences, digital technologies, financial services and food and drink.
And raids south of the border have also seen Connect expand its client base. As well as picking up the contract to publish Your Sheffield for Sheffield City Council last year, Connect has been selected by the Environment Agency after a tender process that saw them beat off top London agencies to produce a range of print and online titles.
Adds David: “The Environment Agency is a terrific win for us, considering the quality of the competition we faced in the tender process. It underlines our place as a genuine UK-wide player.”
An internal re-organisation of Connect sees Cameron become chair and his deputy, Alan Ramsay, become managing director.
