THE Scottish Sun has extended a record-breaking sales gap over its rival, the Daily Record.
Say the July ABCs, the gap – as measured by Average Net Circulation – between the Scottish Sun and its nearest rival, the Daily Record, was 53,124. In June, it was 50,493; in May, it was 45,208; and in April, it was 37,262.
In July, the Scottish Sun’s average daily sale was 361,578 (compared to 365,450 in June), as opposed to the Daily Record’s 308,454 (compared to 314,957 in June).
Last month, the Scottish Sun had celebrated its biggest-ever average sales lead over the Daily Record, insodoing creating – for the first time since it overtook the Record to become Scotland’s biggest-selling daily newspaper – a 50,000-plus divide between the two titles.
Meanwhile, the average for the country’s biggest-selling newspaper, the Sunday Mail, was 376,905. In June, it was 377,225; in May, it was 388,252; and in April, it was 404,229.
Average Net Circulation figures include free give-aways.
The newspapers to enjoy an increase between June and July were the Scottish News of the World, the Sunday Herald, the Scottish Daily Star – Sunday, the Scottish Daily Mirror, and the People.
The other figures, at a glance, are:
Scottish News of the World 310,589 (compared to 305,210 for June), Sunday Post 237,935 (compared to 239,145 ), Scottish Daily Mail 115,841 (118,914), Scottish Mail on Sunday 98,178 (99,085 ), Scottish Daily Star 90,317 (90,851), Scottish Daily Express 70,917 (71,347), Sunday Times Scotland 65,846 (68,523 ), The Herald 55,707 (57,534), Scotland on Sunday 53,752 (59,873), The Scotsman 45,080 (46,483), Scottish Sunday Express 40,329 (41,292), Sunday Herald 40,312 (37,170), Scottish Daily Star – Sunday 29,851 (28,178), The Times 26,576 (27,647), Scottish Daily Mirror 27,581 (27,524), Daily Telegraph 24,233 (26,402), Scottish Sunday Mirror 23,627 (23,931), Sunday Telegraph 19,980 (21,537), The Observer 20,707 (20,763), People 16,619 (16,606), The Guardian 15,315 (15,862), The Independent 7,677 (9,101), Independent on Sunday 6,579 ( 6,823), and Financial Times 4,220 (4,441).
