THE readership, in Scotland alone, of the print edition of the Scottish Daily Mail newspaper has increased, on average, by an estimated 25 per cent between the period October 2013 and September 2014 and the 12 months that followed
Says the National Readership Survey, readership of the print product alone in Scotland rose from an average 169,000 between October 2013 and September last year to an average 211,000 between October last year and two months ago.
The survey is compiled based on asking people their readership habits, readership figures higher than sales figures by virtue of a single copy of a title often being read by more than one person.
The Scottish Daily Mail was joined by several other titles – including The Times, The Guardian, The Press and Journal, The Courier and The Observer – in terms of average increases in the readership, in Scotland alone, of their print-only products between the two time periods.
Elsewhere, there were year-on-year drops, with the National Readership Survey now beginning to collect data about people’s computer and mobile phone access to newspaper content.
In Scotland alone, the average print-only readership of the following titles were as follows:
Daily Telegraph – average 49,000 (October 2013 – September 2014) to an average 33,000 (October 2014 – September 2015), a drop of 34 per cent
The Guardian – 34,000 to 40,000, up 17 per cent
The Independent – 19,000 to 13,000, down 29 per cent
i – 50,000 to 30,000, down 41 per cent
The Times – 49,000 to 50,000, up 18 per cent
Scottish Daily Express – 92,000 to 98,000, up six per cent
Scottish Daily Mail – 169,000 to 211,000, up 25 per cent
Scottish Daily Mirror – 49,000 to 35,000, down 28 per cent
Daily Record – 649,000 to 475,000, down 27 per cent
Daily Star of Scotland – 92,000 to 79,000, down 14 per cent
The Scottish Sun – 597,000 to 537,000, down ten per cent
The Press and Journal – 145,000 to 176,000, up 21 per cent
The Courier – 134,000 to 157,000, up 17 per cent
The Herald – 90,000 to 99,000, up ten per cent
The Scotsman – 90,000 to 69,000, down 23 per cent
The Observer – 29,000 to 37,000, up 26 per cent
The Sunday Telegraph – 54,000 to 31,000, down 44 per cent
The Independent on Sunday – 25,000 to 20,000, down 19 per cent
The Sunday Times – 114,000 to 124,000, up nine per cent
The Scottish Mail on Sunday – 200,000 to 181,000, down nine per cent
Scottish Sunday Express – 57,000 to 64,000, up 12 per cent
The People – 24,000 to 12,000, down 50 per cent
The Scottish Sun Sunday – 468,000 to 367,000, down 22 per cent
Sunday Mail – 793,000 to 605,000, down 24 per cent
Sunday Mirror – 57,000 to 37,000, down 35 per cent
The Sunday Post – 454,000 to 380,000, down 16 per cent
Daily Star Sunday – 73,000 to 46,000, down 37 per cent
Scotland on Sunday – 83,000 to 64,000, down 23 per cent
Sunday Herald – 93,000 to 95,000, up two per cent
Source: National Readership Survey, November 24 2015.
