THE year-on-year average circulations in Scotland of both The Times and the Financial Times newspapers have increased, according to the latest official figures.
Says newspapers auditing body, ABC, the average circulation in Scotland of The Times during last month was 20,480 – up 0.3 per cent on the average of 20,420 during August last year – continuing a rising trend over several months.
Meanwhile, the corresponding figure for the FT was a 5.8 per cent increase, from an average 2,312 during August last year to 2,447 12 months on.
In summary, ABC figures read, as follows:
Daily Mirror – 20.3 per cent drop = from 18,079 on average during August last year, to 14,398 last month;
Daily Record – 10.1 per cent drop = from 203,941 on average during August last year, to 183,365 last month;
Daily Star of Scotland – 13.2 per cent drop = 41,799 to 36,267;
The Scottish Sun – 11.2 per cent drop = 246,066 to 218,609;
Scottish Daily Express – 11.5 per cent drop = 48,636 to 43,032;
Scottish Daily Mail – 3.5 per cent drop = 93,321 to 90,010;
Daily Telegraph – 1.5 per cent drop = 18,599 to 18,314;
Financial Times – 5.8 per cent up = 2,312 to 2,447;
The Guardian – 9.4 per cent drop = 10,073 to 9,122;
i – 8.8 per cent drop = 18,712 to 17,060;
Independent – 11.6 per cent drop = 2,990 to 2,642; and
The Times – 0.3 per cent up = 20,420 to 20,480.
Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:
Daily Star of Scotland – Sunday – 13.3 per cent down = 23,161 to 20,071;
The Scottish Sun – Sunday – 11.2 per cent down = 175,525 to 155,928;
Sunday Mail – 12.5 per cent down = 231,821 to 202,922;
Sunday Mirror – 22.9 per cent down = 18,202 to 14,032;
The People – 21.3 per cent down = 9,678 to 7,620;
Scottish Mail on Sunday – 7.8 per cent down = 83,079 to 76,556;
Scottish Sunday Express – 10.2 per cent down = 28,002 to 25,152;
The Sunday Post – 10.6 per cent down = 146,940 to 131,295;
Independent on Sunday – 13.3 per cent down = 5,896 to 5,114;
The Observer – 6.6 per cent down = 14,093 to 13,164;
Sunday Telegraph – 10.2 per cent down = 16,543 to 14,855; and
Sunday Times – 4.4 per cent down = 46,927 to 44,840.
Source: ABC, September 4 2015. Please note: The Scotsman, Scotland on Sunday, The Herald and the Sunday Herald now appear in the twice-yearly ABC regional newspapers report.
