BEGINS the Glasgow-headquartered The Drum media and marketing magazine (here): “The Drum was named content team of the year at [Wednesday] night’s PPA Digital Awards, with judges praising the editorial team’s use of multimedia.
“Scooping the prize for the business media sector, judges said they were ‘impressed with this transformation from print-first to a classy digital offering, and a successful re-evaluation of content strategy around news’.”
The full winners’ list reads, as follows:
DIGITAL BRAND OF THE YEAR – CONSUMER MEDIA
Grazia, Bauer Media
DIGITAL BRAND OF THE YEAR – BUSINESS MEDIA
Procurement Leaders, Sigaria
DIGITAL PUBLISHER OF THE YEAR
Dennis Publishing
SALES TEAM OF THE YEAR: MARKETING SOLUTIONS
Digital sales team, Shortlist Media
SALES TEAM OF THE YEAR: PAID CONTENT
Community Care Inform, Reed Business Information
Highly commended: Profile Group: A Path to High Growth and High Margin, Centaur Media
ECOMMERCE INITIATIVE OF THE YEAR
Immediate Media Enterprise launch, Immediate Media Co.
DATA/ANALYTICS INITIATIVE OF THE YEAR
Direct Debit Churn and Price Elasticity Model, Bauer Media
DEVELOPMENT TEAM OF THE YEAR
Profile Group, Centaur Media
DIGITAL START-UP OF THE YEAR
adnostic, Dennis Publishing
Highly commended: Tech City News
DIGITAL MARKETING TEAM OF THE YEAR
Subscriptions marketing team, Immediate Media Co.
OUTSTANDING DIGITAL TALENT
Ed Vanstone, digital editor, Men’s Health, Hearst-Rodale
OUTSTANDING DIGITAL LEADERSHIP OF THE YEAR
Martin Belson, managing director, Dennis Enterprise, Dennis Publishing
BUSINESS INTELLIGENCE PRODUCT OF THE YEAR
HSJ Intelligence, EMAP
APP OF THE YEAR
Readly
Highly commended: MadeForMums Baby Weaning App, Immediate Media Co
INNOVATION OF THE YEAR – CONSUMER MEDIA
The Debrief Launch, Bauer Media
INNOVATION OF THE YEAR – BUSINESS MEDIA
Foresight News, Centaur Media
CONTENT TEAM OF THE YEAR – CONSUMER MEDIA
BBC Top Gear digital content team, BBC Worldwide/Immediate Media Co.
Highly Commended: NME Editorial, Time Inc. (UK)
CONTENT TEAM OF THE YEAR – BUSINESS MEDIA
The Drum editorial team, Carnyx Group
Highly commended: UBM Live Built Environment content team, UBM
