THE Times and Sunday Times Scotland newspaper are the only daily and Sunday newspapers to have registered an increase in their sales in Scotland, between February last year and last month.
According to the ABCs, the two titles registered year-on-year sales – as measured by Average Net Circulation in Scotland – of 1.99 per cent for The Times and 4.8 per cent for the Sunday Times Scotland. Translated, an increase of 542 (from 27,223 during February last year to 27,765 last month) for The Times and an increase of 3251 (from 67,234 during February last year to 70,485 last month) for the Sunday Times Scotland.
Meanwhile, the year-on-year figures for Scotland’s two biggest-selling daily newspapers were both down: 7.98 per cent for the Scottish Sun and 11.2 per cent for the Daily Record.
The figures read, across the board, as follows:
Daily Mirror (28,096 in February 2009 versus 33,094 in Feburary 2008, down 4,998 or 15.1 per cent), Daily Record (326,004 versus 367,255, down 41.251 or 11.2 per cent), Daily Star (85,658 versus 90,140, down 4,482 or 4.97 per cent), Sun (369,145 versus 401,162, down 32,017 or 7.98 per cent), and Daily Express (71,286 versus 77,125, down 5,839 or 7.57 per cent).
Daily Mail (121,113 versus 127,260, down 6147 or 4.8 per cent), Daily Telegraph (22,755 versus 23,254, down 499 or 2.15 per cent), Financial Times (4,972 versus 5,341, down 369 or 6.9 per cent), The Herald (59,933 versus 66,350, down 6,417 or 9.67 per cent), The Guardian (15,478 versus 16,375, down 897 or 5.48 per cent), and The Independent (8711 versus 10,098, down 1,387 or 13.7 per cent).
The Scotsman (48,073 versus 52,250, down 4,177 or 7.99 per cent), The Times (27,765 versus 27,223, up 542 or 1.99 per cent ), Daily Star Sunday (27,849 versus 29,837, down 2,008 or 6.7 per cent), News of the World (269,622 versus 296,542, down 26,920 or 9.08 per cent), and Sunday Mail (408,563 versus 452,036, down 44,373 or 9.79 per cent).
Sunday Mirror (25,139 versus 29,174, down 4,035 or 13.8 per cent), The People (17,799 versus 20,614, down 2,815 or 13.7 per cent), Sunday Express (41,187 versus 43,136, down 1949 or 4.52 per cent), Sunday Post (251,418 versus 272,972, down 21,554 or 7.9 per cent), and Mail on Sunday (108,683 versus 111,550, down 2,867 or 2.6 per cent).
Independent on Sunday (8,010 versus 9856, down 1846 or 18.7 per cent), The Observer (21,597 versus 23,450, down 1,853 or 7.9 per cent), Scotland on Sunday (59,365 versus 63,805, down 4440 or 6.96 per cent) and Sunday Herald (41,249 versus 48,757, down 7,508 or 15.4 per cent).
Sunday Telegraph (19,203 versus 20,962, down 1,759 or 8.4 per cent) and Sunday Times (70,485 versus 67,234, up 3,251 or 4.8 per cent).
