THE Daily Record will be celebrating narrowing the sales gap between it and the Scottish Sun by 18 per cent during the month of June, according to the latest circulation figures.
Say the June ABCs, The Scottish Sun – the country’s best-selling daily newspaper – sold an average 384,709 copies (down from an average 400,903 in May), while its nearest rival, the Record, netted an average 355,123 (compared to 364,760 the previous month).
In other words, during June, there was a gap of 29,586 separated the two titles. In May, it had been 36,143.
However, the Sun may be far from despondent. When it was recently retailing at 15p, the gap was 30,000.
Now it is back to being sold at its full price of 30p.
Meanwhile, the Sunday Mail continues to be the biggest-selling newspaper in Scotland, though its average was yet again down, from 450,880 in March, 445,678 in April, 445,096 in May, to 437,386 last month.
Average Net Circulation figures include free give-aways.
The other figures, at a glance, are:
Scottish News of the World 279,674 (compared to 290,014 for May), Sunday Post 261,821 (compared to 267,284), Scottish Daily Mail 121,214 (124,515), Scottish Mail on Sunday 110,357 (111,126), Scottish Daily Star 86,624 (84,840), Scottish Daily Express 74,778 (75,561), Sunday Times Scotland 66,606 (69,536), The Herald 63,511 (66,588), Scotland on Sunday 63,464 (65,384), The Scotsman 50,181 (51,792), Sunday Herald 45,148 (47,165), Scottish Sunday Express 43,430 (42,046), Scottish Daily Mirror 31,564 (32,854), Scottish Daily Star – Sunday 30,218 (28,641), Scottish Sunday Mirror 28,922 (29,688), The Times 27,935 (28,862), The Daily Telegraph 24,742 (23,842), The Observer 21,650 (23,021), Sunday Telegraph 20,767 (21,287), The People 19,826 (20,755), The Guardian 15,787 (16,019), The Independent 9,405 (10,076), The Independent on Sunday 8,760 (10,012) and Financial Times 5151 (5,372).
