THE Scottish titles of newspaper publishers, Trinity Mirror, pretty much swept the board at awards celebrating the best advertising sales teams in the country.
So dominant were the teams from the Daily Record, Sunday Mail and Scottish and Universal Newspapers that, together, they accounted for almost a third of the awards up for grabs, including the top honour: Sales Team of the Year.
The Scottish Media Awards – held in Glasgow – put 19 categories up for grabs.
One of the most impressive wins was for relatively recently-launched local newspaper outfit, Premier Publishing.
Up against four nominations from Herald publisher, Newsquest, and three from the Daily Record and Sunday Mail, it came away with Product Launch of the Year prize – for its free title, Inverclyde News.
The full list of winners reads:
Free newspaper sales team: Metro
Magazine sales team: Mediaforce Magazine
Best television sales: stv Sales
Local newspaper sales team: Scottish and Universal Newspapers.
Promotion: Real Radio Scotland, for Win a Car for a Day
Client pitch: Daily Record and Sunday Mail, for Golden Wonder campaign
Radio branded content sales: GMG Radio Scotland
Radio spot advertising sales: Radio Clyde
National classified sales team: Daily Record and Sunday Mail
Outdoor sales team: CBS Outdoor Scotland
Product launch: Premier Publishing, for Inverclyde News
Innovation: Motormedia UK for Motormedia
Online sales team: S1 Now
Recruitment sales team: Aberdeen Journals
National display sales team: Daily Record and Sunday Mail
Independent sales house: Media-Link
Marketing campaign: Daily Record and Sunday Mail, for Scottish Executive Eco Posters campaign
Best overall marketing: Real Radio Scotland, for Win a Car for a Day
Sales team: Daily Record and Sunday Mail
