A HANDFUL of Scots agencies – including Glasgow City Council – and clients have made it to the shortlist of an awards competition celebrating the best of UK marketing.
The Drum Marketing Awards ceremony is taking place in London, on the seventh of next month.
Glasgow City Council’s nomination is in the ‘Long Term Marketing Strategy (three years or more)’ category.
The shortlist reads:
Advertising Strategy of the Year
Nomination
Company: Leo Burnett
Client: Kellogg’s EMEA
Title: Unleashing the power of Kellogg’s Masterbrand
Nomination
Company: Holler / Leo Burnett
Client: P&G Always
Title: Like A Girl
Nomination
Company: Leo Burnett
Client: The Co-operative Food
Title: The Co-operative Food – Essentials
Nomination
Company: WCRS
Client: B&Q
Title: B&Q: Unleash
Nomination
Company: WCRS
Client: Notonthehighstreet.com
Title: Choose a Life Less Ordinary
Nomination
Company: White Label UK Ltd
Client: Beam Suntory
Title: Laphroaig – Opinions Welcome
Nomination
Company: Gravity Road
Client: Sainsbury’s
Title: Christmas Jumpers
Nomination
Company: AMVBBDO PEPSI MAX UNBELIEVABLE
Client: PEPSI MAX
Title: PEPSI MAX UNBELIEVABLE
B2B Strategy of the Year
Nomination
Company: Sage
Client: Sage
Title: Building business confidence
Nomination
Company: Stein IAS
Client: DS Smith Recycling
Title: Perpetual Devotion
Nomination
Company: Nelson Bostock
Client: TelecityGroup
Title: TelecityGroup’s Telecities: IT’s hot in Helsinki
Nomination
Company: Rawnet
Client: ITV Studios
Title: The Secret Life of MIPCOM
Nomination
Company: Media Bounty
Client: Luxardo
Title: Luxardo Cocktails 2014
Nomination
Company: Hewlett Packard and M2M
Client: Hewlett Packard
Title: Make it Matter
Nomination
Company: TLC Marketing
Client: TLC Marketing
Title: The campaign for Added Value Everywhere
Nomination
Company: CampaignLab
Client: Hewden
Title: Dumpers4Goalposts
B2C Strategy or Campaign of the Year
Nomination
Company: Redrow Homes Ltd
Client: Redrow Homes Ltd
Title: Come Home
Nomination
Company: Holler
Client: P&G Always
Title: Like A Girl
Nomination
Company: Shackleton PR
Client: 77 Diamonds
Title: Diamonds in the Sky
Nomination
Company: WCRS
Client: B&Q
Title: B&Q: Unleash
Nomination
Company: WCRS
Client: Warburtons
Title: From our family to yours
Nomination
Company: WCRS
Client: King
Title: King Candy Crush Soda Saga: Sodalicious
Nomination
Company: bjl group ltd
Client: TfGM/Metrolink
Title: Launching the new Metrolink Airport Line
Nomination
Company: The Agency
Client: Welsh Lamb
Title: Not All Lamb Is Created Equal
Nomination
Company: TBWA\G1
Client: Nissan
Title: Nissan X-Trail
Branded Development/Extension Strategy of the Year
Nomination
Company: DewGibbons + Partners
Client: Oettinger Davidoff Group
Title: Davidoff Nicaragua: Explore, Adventure and Discovery
Nomination
Company: Stein IAS
Client: DS Smith Recycling
Title: Perpetual devotion
Nomination
Company: Razorfish UK Ltd
Client: Unilever
Title: All Things Hair
Nomination
Company: SomeOne
Client: The Children’s Society
Title: The Children’s Society Brand Development
Nomination
Company: iProspect
Client: adidas Group
Title: adidas Affiliate Marketing
Nomination
Company: Carat
Client: Kelloggs
Title: Quest for the Chocovore Idol
Nomination
Company: WCRS
Client: King
Title: King Candy Crush Soda Saga: Sodalicious
Branded Content Strategy
Nomination
Company: SPORTS at SMG
Client: Europcar
Title: Face to face with the Arsenal family
Nomination
Company: Holler / Leo Burnett
Client: P&G Always
Title: Like A Girl
Nomination
Company: AnalogFolk Malibu,
Client: Pernod Ricard
Title: Pernod Ricard
Nomination
Company: Hill+Knowlton Strategies
Client: adidas
Title: #fromwhereirun
Nomination
Company: PHD and Drum
Client: Warner Bros.
Title: The LEGO Movie Ad Break
Nomination
Company: White Label UK Ltd
Client: Beam Suntory
Title: Laphroaig – Opinions Welcome
Nomination
Company: Gravity Road
Client: Sainsbury’s
Title: Christmas Jumpers
Nomination
Company: Mr. President
Client: BACARD
Title: BACARDI Small Fires
Nomination
Company: AMVBBDO
Client: PEPSI MAX
Title: UNBELIEVABLE
SEO Strategy or Campaign of the Year
Nomination
Company: 8 Million Stories Ltd
Client: Glenfiddich
Title: Glenfiddich International SEO Strategy
Nomination
Company: MoveHub
Client: N/A
Title: Putting MoveHub on the Map
Nomination
Company: Carat Scotland
Client: easyfundraising
Title: #easyfundraising
Nomination
Company: Razorfish UK Ltd
Client: Unilever
Title: All Things Hair
Nomination
Company: Branded3
Client: Transform Cosmetic Group
Title: Branded3 & Transform: Brits, Boobs & Botox
Nomination
Company: OMD UK
Client: Royal Caribbean Cruises
Title: Royal Carribean’s Google Street View – a world first on the world’s largest ship
Nomination
Company: agenda21
Client: Equifax UK
Title: agenda21 & Equifax UK
Nomination
Company: Equator and AXA Business Insurance
Client: AXA Business Insurance
Title: AXA
Cause Related Marketing Strategy
Nomination
Company: Attention Seekers
Client: Check One Two
Title: Feeling Nuts
Nomination
Company: M2M
Client: Paddy Power
Title: Kicking homophobia out of football with The Metro Rainbow Laces Edition
Nomination
Company: Jack Morton Worldwide
Client: The Organising Committee of the Commonwealth Games 2014
Title: UNICEF at The Glasgow Commonwealth Games
Nomination
Company: VIVA Worldwide
Client: UA
Title: The Nicest Job in Britain
Nomination
Company: Mindshare
Client: Post Office
Title: Post Office: Be A Hero for BBC Children in Need
Nomination
Company: Hill+Knowlton Strategies
Client: Aviva
Title: Awkward Conversations
Nomination
Company: Carat
Client: Kellogg’s
Title: Kelloggs and Carat- Give a Child a Breakfast
Nomination
Company: J. Walter Thompson
Client: Royal Dutch Shell
Title: Shell Morro da Mineria Football Pitch
Nomination
Company: Mischief PR
Client: Cathedral Group
Title: You’d Have To Be Gaga To Tear Down Smithfield – #SaveSmithfield Campaign
Customer Insight Strategy of the Year
Nomination
Company: Momentum
Client: Oracle
Title: The Conversation Starts Here
Nomination
Company: Genesis Advertising
Client: Firmus Energy
Title: The Path to step-changing demand
Nomination
Company: iProspect
Client: IKEA
Title: Proving Social Media Drive Bricks and Mortar Sales in a World First
Nomination
Company: Tangent Snowball
Client: Walkers Crisps
Title: Walkers Crisps – Counts for More
Nomination
Company: Leo Burnett/Atelier
Client: ghd
Title: ghd Christmas #getthehintdarling Campaign
Nomination
Company: Found
Client: Dr Martens
Title: Dr. Martens Persona Communications Campaign
Nomination
Company: bjl group ltd
Client: Yorkshire and Humber Adoption Consortium
Title: Being Family: Your path to adoption.
Design Strategy of the Year
Nomination
Company: Turkcell
Client: Turkcell
Title: Turkcell One
Nomination
Company: Berwin Leighton Paisner
Client: Berwin Leighton Paisner
Title: A picture is worth 76,000 legal words
Nomination
Company: Zone
Client: Tesco
Title: Online Field Trips
Nomination
Company: SomeOne
Client: Cancer Research UK
Title: Cancer Research UK Design Strategy
Nomination
Company: SMG
Client: Honda
Title: Born out of Racing
Nomination
Company: R/GA London
Client: Google
Title: Google Year In Search
Nomination
Company: bjl group ltd
Client: Yorkshire and Humber Adoption Consortium
Title: Being Family: Your path to adoption.
Digital Strategy of the Year
Nomination
Company: Gravity Thinking
Client: Glenfiddich
Title: Glenfiddich: Father’s Day Restoration Project
Nomination
Company: Holler / Leo Burnett
Client: P&G Always
Title: Like A Girl
Nomination
Company: Collective London
Client: Penguin Random House
Title: My Independent Bookshop
Nomination
Company: Accenture UK Limited
Client: Six Nations Rugby Limited / RBS 6 Nations Sponsorship
Title: A Digital Solution for Rugby
Nomination
Company: RAPP UK LTD
Client: Mothercare
Title: Becoming the world
Nomination
Company: Carat and iProspect
Client: British Airways
Title: Carat and iProspect: British Airways Route Marketing
Nomination
Company: W
Client: Yves Saint Laurent
Title: EyeStyle
Nomination
Company: WCRS
Client: Royal Air Force
Title: RAF: The Mission
Nomination
Company: ZenithOptimedia Ltd
Client: Toyota
Title: Go Fun Yourself
Nomination
Company: Gravity Road
Client: Sainsbury’s
Title: Sainsbury’s Jumpers
Nomination
Company: UM London
Client: The Economist Group
Title: The Economist Prospect Drive
Nomination
Company: J Walter Thompson
Client: Capita Army Recruiting
Title: Army Recruitment User Experience
Nomination
Company: Mischief PR
Client: Paddy Power
Title: Farage Swings for Europe
Direct and Promotional Strategy
Nomination
Company: Table19
Client: MusicRoom
Title: MusicRoom Christmas Campaign 2014
Nomination
Company: Razorfish UK Ltd
Client: Unilever
Title: All Things Hair
Nomination
Company: Oakbase
Client: TJ Hughes
Title:
Nomination
Company: Arena Media
Client: Domino’s Pizza
Title: Domino’s value based planning
Nomination
Company: Mediator
Client: Alton Towers Resort
Title: Opening a Magical New World for Families at Alton Towers Resort in partnership with Procter & Gamble
Nomination
Company: Sense Marketing Services
Client: The Economist
Title: The Economist ‘Stimulating, But Challenging’ Team
Nomination
Company: Wunderman UK
Client: The Sun (News UK)
Title: Dream Team
Event or Experiential Strategy of the Year
Nomination
Company: Tin Man
Client: Borough Market
Title: The ‘Real’ Apple Store
Nomination
Company: TRO
Client: Lucozade Ribena Suntory
Title: Lucozade Sport Conditions Zone
Nomination
Company: JWT
Client: Royal Dutch Shell
Title: Shell Morro da Mineria Football Pitch
Nomination
Company: Smarts Communicate
Client: Bushmills Irish Whiskey
Title: Bushmills Live
Nomination
Company: Barclaycard
Client: Barclaycard
Title: Barclaycard presents British Summer Time Hyde Park – 3rd July to Sunday 13th July 2014
Nomination
Company: Frank PR
Client: Volkswagen Commercial Vehicles
Title: Welcome to Hotel VW California
Nomination
Company: Albion Drive
Client: The Space
Title: Hack the Space
Nomination
Company: Big Group
Client: MasterCard
Title: MasterCard Priceless London Campaign
Nomination
Company: Steely Fox
Client: The Scotch Malt Whisky Society
Title: Glorious 12 Whisky & Game Bar
Nomination
Company: OMD UK
Client: Walkers
Title: Tweet to Eat
Nomination
Company: Sense Marketing Services Coca Cola
Client: Coca Cola
Title: GVW Shinebright Studio
Nomination
Company: PREMIER
Client: StudioCanal
Title: The Paddington Trail
Nomination
Company: PrettyGreen
Client: John Lewis
Title: 150 Anniversary Oxford Street Roof Garden
Global Brand Strategy of the Year
Nomination
Company: R/GA London
Client: Beats By Dr. Dre
Title: Game Before The Game
Nomination
Company: BrewDog Plc
Client: BrewDog Plc
Title: BrewDog – Global Brand Strategy of the Year
Nomination
Company: Holler / Leo Burnett
Client: P&G Always
Title: Like A Girl
Nomination
Company: Manifest London
Client: Durex and the MTV Staying Alive Foundation
Title: Someone Like Me
Nomination
Company: Savvy Marketing
Client: SABMiller – Grolsch
Title: Global Off-Trade Toolkit Generation 2014
Nomination
Company: MEC
Client: Danone Activia
Title: Shakira La La La Happy Tummy
In-house Marketing Team of the Year
Nomination
Company: The NEC Group
Client: The NEC Group: NEC, ICC, Barclaycard Arena, Genting Arena, Ticket Factory, Amadeus, Amplify
Title: NEC Group – In-House Marketing Team of the Year
Nomination
Company: Time inc. (UK)
Client: Time Inc. UK (magazinesdirect.com marketing team)
Title: The team that delivered an additional 3 million pounds
Nomination
Company: Teacher Support Network, Recourse and Worklife Support
Client: n/a
Title: Teacher Support Network Marketing Team
Nomination
Company: Sanctuary Personnel Limited
Client: not applicable
Title: Sanctuary Personnel – In-House Marketing Team of the Year
Nomination
Company: Time Inc UK
Client: n/a
Title: Time Inc. UK Homes Marketing Team
Nomination
Company: Furniture Village
Client: n/a
Title: Furniture Village
Nomination
Company: AXA Business Insurance
Client: N/A
Title: AXA Business Insurance – Small But Mighty!
Nomination
Company: Freesat
Client: n/a
Title: Freesat Marketing Team
Integrated strategy of the Year
Nomination
Company: Smarts Communicate
Client: Bushmills Irish Whisky
Title: Bushmills Live
Nomination
Company: Prime Minister’s Office
Client: HM Government (No10/Cabinet Office)
Title: GREAT Britain Campaign
Nomination
Company: 3 Monkeys Communications and Grey London
Client: McVitie’s
Title: McVitie’s
Nomination
Company: Cubo
Client: De Montfort University
Title: This is Not
Nomination
Company: WCRS
Client: Notonthehighstreet.com
Title: Choose a Life Less Ordinary
Nomination
Company: OMD UK
Client: Google
Title: Talk to Google
Nomination
Company: Leo Burnett/Atelier
Client: ghd
Title: ghd Christmas #getthehintdarling Campaign
Nomination
Company: UM London
Client: H&M
Title: H&M
Nomination
Company: Wunderman UK
Client: The Sun (News UK)
Title: Dream Team
Nomination
Company: Manning Gottlieb OMD
Client: John Lewis
Title: Monty’s Christmas
Nomination
Company: WCRS
Client: THE ROYAL NAVY
Title: Royal Navy Engineers
Long Term Marketing Strategy (three years or more)
Nomination
Company: LONDON Advertising
Client: Mandarin Oriental Hotel Group
Title: 15 years and still growing.
Nomination
Company: Clarion Communications
Client: Aldi
Title: Making Aldi Famous for Drinks
Nomination
Company: 1000heads
Client: MSFT Mobile
Title: MSFT Mobile: Connects
Nomination
Company: Guerilla Communications
Client: Rowlands Pharmacy
Title: Improving and increasing patient engagement
Nomination
Company: Arena Media & Iris
Client: Domino’s
Title: GREATNESS: It’s What We Do For Customers
Nomination
Company: Manifest London
Client: BrewDog
Title: The Craft Beer Revolution
Nomination
Company: OMD UK
Client: easyJet
Title: easyJet: Effectiveness, the Luton way
Nomination
Company: 23red
Client: Public Health England
Title: Stoptober 2012 – 2014
Nomination
Company: Glasgow City Council, Families for Children
Client: Glasgow City Council
Title: Glasgow City Council, fostering and adoption campaign
Marketing Agency of the Year
Nomination
Company: Manifest London
Client: N/A
Title: Kicking the shit out of the opportunity to be remarkable
Nomination
Company: Smarts Communicate
Client: N/A
Title: Reaching Out – An Agency Transformation
Nomination
Company: iProspect
Client: iProspect
Title: iProspect
Nomination
Company: Carat
Client: Carat
Title: Carat: Driving business value for clients
Nomination
Company: We Are Social
Client: We Are Social
Title: Agency of the Year
Nomination
Company: Rocket
Client: N/A
Title: Rocket Marketing Agency of the Year
Nomination
Company: OLIVER
Client: N/A
Title: Revolutionising the traditional agency model
Nomination
Company: PHD
Client: N/A
Title: PHD – Marketing Agency of the Year
Nomination
Company: Stickyeyes
Client: Stickyeyes
Title: Stickyeyes
Nomination
Company: WCRS
Client: WCRS
Title: WCRS
Nomination
Company: OMD UK
Client: OMD UK
Title: OMD UK
Nomination
Company: The Agency
Client: The Agency
Title: Our house
Media Planning and Buying Strategy of the Year
Nomination
Company: Space and Time Media
Client: CALA Homes
Title: It Could Only Be CALA
Nomination
Company: Razorfish UK Ltd
Client: Unilever
Title: All Things Hair
Nomination
Company: MEC Manchester
Client: BBC
Title: BBC 1Xtra – #YourMove
Nomination
Company: SMG
Client: Heineken
Title: Igniting London in 2014
Nomination
Company: PHD and Drum
Client: Warner Bros
Title: The LEGO Movie Ad Break
Nomination
Company: Rocket
Client: UKTV
Title: The UK’s Most Ridiculously Honest Media Campaign
Nomination
Company: OMD UK
Client: SSE
Title: SSE Brand Launch
Nomination
Company: UM London
Client: Fuller
Title: Fuller
Mobile Strategy or Campaign of the year
Nomination
Company: LV=
Client: LV=
Title: Delivering a customer-centric, mobile-first online car journey
Nomination
Company: Blippar
Client: Pepsi UK
Title: Blippar Pepsi Max #FutbolNow Campaign
Nomination
Company: Arnold KLP
Client: PepsiCo
Title: Pepsi Football 2014
Nomination
Company: eightytwenty
Client: Immigrant Council Of Ireland
Title: Tinder Sex Trafficking Awareness Campaign for the Immigrant Council of Ireland by eightytwenty
Nomination
Company: iProspect
Client: IKEA
Title: Proving Social Media Drives Bricks And Mortar Sales In A World First
Nomination
Company: Starcom
Client: Samsung Mobile
Title: Death of the ‘Samsung iPad’
Nomination
Company: Rocket
Client: UKTV
Title: TV Guide Partnership for UKTV
Nomination
Company: Wunderman UK
Client: Childhood Eye Cancer Trust
Title: The Next Photo
Nomination
Company: Millennial Media & Havas Media
Client: Pernod Ricard
Title: Malibu creates the
Nomination
Company: PHD and Mobile5
Client: Canon
Title: Taking it off Auto
New Product/Service Launch Strategy of the Year
Nomination
Company: OMD UK
Client: Citroen
Title: Citroen
Nomination
Company: Student Beans
Client: N/A
Title: Student Beans iD
Nomination
Company: Partners Andrews Aldridge and Engine
Client: The Payments Council
Title: Paym
Nomination
Company: Blue Hive
Client: Ford Motor Company
Title: New Ford Mustang – The Road Awaits
Nomination
Company: Hill+Knowlton Strategies
Client: Always (Procter&Gamble)
Title: In My Shoes
Nomination
Company: Ralph Creative
Client: AB InBev
Title: Cubanisto : Discover the Spirit Within
Nomination
Company: PHD and Drum
Client: Warner Bros.
Title: The LEGO Movie Ad Break
Nomination
Company: Summit
Client: Rockar
Title: Changing the way people buy cars
PR Strategy of the Year
Nomination
Company: Clarion Communications
Client: Pride in London
Title: Freedom To (#FreedomTo)
Nomination
Company: Smarts Communicate
Client: Bushmills Irish Whiskey
Title: Bushmills Live
Nomination
Company: Fast Track Jacksonville Jaguars (UK)
Client: Jacksonville Jaguars (UK)
Title: #BeJaguars
Nomination
Company: Taylor Herring
Client: Paddy Power
Title: Hawking Talking
Nomination
Company: HPS Group
Client: Sony Computer Entertainment UK
Title: playstation Schools’ Cup
Nomination
Company: W & Steely Fox
Client: Hendrick’s Gin
Title: Hendrick’s Carnival of Knowledge
Nomination
Company: Smith & Smith PR
Client: Manchester Dogs’ Home
Title: A Dogs
Nomination
Company: W
Client: East Village
Title: East Village: London’s Newest Neighbourhood
Nomination
Company: Manifest London BrewDog
Client: BrewDog
Title: Hello My Name is Vladimir
Re-brand/Re-launch Strategy of the Year
Nomination
Company: SunLife
Client: SunLife
Title: The Straightfordable Life
Nomination
Company: unique digital
Client: Addison Lee
Title: Redefining business travel for consumers
Nomination
Company: University of Reading
Client: University of Reading
Title: Limitless
Nomination
Company: The Clearing
Client: Fitness First
Title: Fitness First: Rewriting the rules of fitness
Nomination
Company: CHI&Partners
Client: Home Retail Group
Title: BRAVE NEW ARGOS
Nomination
Company: TBWA London
Client: Lidl UK
Title: Lidl Surprises
Rising Star of the Year (four years or less marketing experience)
Nomination
Company: Boots UK
Client: n/a
Title: Sean Meehan
Nomination
Company: JJ Marketing
Client: Arval
Title: Rich ‘the social hero’ Anderson
Nomination
Company: News Uk
Client: The Sun
Title: Mr
Nomination
Company: News Uk
Client: The Sun
Title: Miss
Nomination
Company: OMD UK
Client: OMD UK
Title: Rosie Lewis
Nomination
Company: Media Therapy
Client: Church & Dwight, Kaspersky Internet Security, Spectrum Thea
Title: James Nelson – Media Therapy Rising Star
Social Media Strategy of the Year
Nomination
Company: Holler / Leo Burnett
Client: P&G Always
Title: Like A Girl
Nomination
Company: Attention Seekers
Client: Check One Two
Title: Feeling Nuts
Nomination
Company: We Are Social
Client: adidas
Title: World Cup
Nomination
Company: Carat
Client: adidas
Title: Winning the World Cup for adidas by planning at the point of culture
Nomination
Company: Smarts Communicate
Client: Bushmills Irish Whiskey
Title: Bushmills Live
Nomination
Company: Brass Alt
Client: HARIBO
Title: Creating a world of social mischief with the despicably delicious HARIBO Minions
Nomination
Company: Gravity Thinking
Client: Allianz
Title: Allianz Presents #SchoolRunStories
Nomination
Company: The Walker Agency
Client: Smint UK
Title: Fresh To Impress
Nomination
Company: 1000heads
Client: Benefit Cosmetics UK
Title: Benefit Cosmetics UK: PORE O’Clock
Nomination
Company: PHD and Gravity Road
Client: Mondelez International
Title: Cadbury Brits
Nomination
Company: Teamspirit
Client: Aviva
Title: The New Authors of Business Success
Sponsorship Strategy of the Year
Nomination
Company: tpf
Client: ESPN FC
Title: ESPN FC on the London Underground
Nomination
Company: Pegasus
Client: Thornton & Ross
Title: Be Prepared with Care
Nomination
Company: Synergy
Client: Bacardi Global Brands
Title: WILLIAMS MARTINI RACING
Nomination
Company: Cohn & Wolfe
Client: Microsoft Lumia (formerly Nokia Lumia)
Title: 31 Days of Adventure: Mission 31
Nomination
Company: Sunshine
Client: Baileys
Title: Baileys Women’s Prize for Fiction
Nomination
Company: Havas Media & JUST EAT
Client: JUST EAT
Title: Let The Sponsor See The Ship
Nomination
Company: Bloomberg L.P.
Client: Bloomberg L.P.
Title: Bloomberg Hub at London City Airport
Nomination
Company: Mindshare Media UK
Client: Volvo
Title: Volvo & Sky Atlantic Partnership
