AN anti-dog fouling campaign has earned a Scots local authority a shortlising in an UK-wide competition celebrating the best of public relations.
West Dunbartonshire Council’s ‘Do the Right Thing’ campaign has been nominated in this year’s Excellence Awards run by the Chartered Institute of Public Relations.
It is in the running for a prize in the Public Sector category.
Says the council, in a media statement: “The three-month initiative achieved high levels of public awareness and community support, as well as a 49 per cent increase in satisfaction with the council on this issue. The campaign used original messages to make irresponsible owners feel embarrassed and uncomfortable, and engaged residents by allowing them to influence decisions such as where 20 new litter bins should be located to encourage disposal.”
The entry will now go up against NHS North West, Southwark Council, The Red Consultancy & NHS Blood and Transplant, Translink and West Midlands Police. The council’s communications team won the Internal Publication of the Year category at the CIPR PRide Scotland Awards last year.
Meanwhile, in these upcoming CIPR Excellence Awards, Glasgow Housing Association’s Think Yes campaign gets ‘a nod’ in the Internal Communications Campaign category while the Scottish office of the National Autistic Society has been shortlisted in the Not-for-Profit category for its Count Us In campaign.
And a collaboration between Stripe Communications and the Scottish Government – Alcohol Behaviour Change 2013 – is nominated in Health Campaign category.
The awards ceremony is taking place on June 3.
The shortlist reads:
Corporate and Business Communications
Bondy Consulting – ‘The Future of Freemasonry’ campaign
McDonald’s/Blue Rubicon – This Is What Makes McDonald’s
Ogilvy Public Relations/London – The Gnome Experiment
Sage UK&I and Marlin PR – Nation of Preneurs
Tata Consultancy Services – From Indian ‘Top 10′ to Global ‘Big 4′
T-Mobile/M&C Saatchi PR – Smarter Farming
Financial and Investor Relations Campaign
Cubitt Consulting – Eastern Promise: A rare AIM success story for 2012
Direct Line Group – The Direct Line Group IPO
Internal Communications Campaign
Coca-Cola Hellenic – Health & Safety Campaign on Slips, Trips & Falls
Docklands Light Railway (DLR) – London 2012 Project
Financial Times – FT Digital Learning Week
Glasgow Housing Association – Think Yes
HSBC – HSBC – Building a global community
NHS North West – NHS Heroes
Consumer Relations Campaign
iris PR – Speedo – Inspiring women to take the plunge
Kaizo – Launching Fitbit to the Brit!
O2 and Hope&Glory – Postcards On The Edge: owning summer for O2 Travel
Royal Mail Group – Gold Medal stamps and gold postboxes
Umpf – Stoves: Made in Britain
Unity – Ribena Plus Play
Best Sporting Campaign
brandRapport / Heinz BIG Soup – Beef, Tomkins & Onion
British Airways – British Airways Official Airline Partner of the London 2012 Games
Channel 4/Pitch PR – The London 2012 Paralympic Games on Channel 4
iris PR/The FA – The FA WSL 2012 – Women’s football tackling the media
Lloyds Banking Group/ Four Communications – Lloyds Banking Group (Lloyds TSB and Bank of Scotland) London 2012 Partnership
Rule 5 – Going Social with the Track Cycling World Cup
Public Sector Campaign
NHS North West – NHS Heroes Campaign
Southwark Council – Mind Your Own Business campaign
The Red Consultancy and NHS Blood and Transplant – Team Give Blood
Translink – Love Metro Saturdays
West Dunbartonshire Council – Do the Right Thing
West Midlands Police – No Deal
Corporate Social Responsibility Campaign
Coca-Cola HBC Croatia – Our Beautiful Sava
Flagship Consulting – Me and My Net
KPMG and Living Wage Foundation – Living Wage
McDonald’s/Blue Rubicon – Farm Forward
O2 and Hope&Glory – Taking Chargers Out of the Box
Unity – The launch of Shwopping: For M&S
Public Affairs Campaign
Guide Dogs – Dog Attacks Campaign
KPMG and Living Wage Foundation – Living Wage
R3 – The Insolvency Trade Body – ‘Holding Rescue to Ransom’
Royal Mail Group – Keeping politicians posted
Weber Shandwick – We believe in D&T
Westminster Advisers – True choice for children with complex needs
Not-For-Profit Campaign
Frank PR – Enough Food For Everyone If
NAS Scotland – Count us in: it pays to listen
St John Ambulance /GolinHarris – St John Ambulance ‘Helpless’ campaign
The Honest Truth Partnership – The Honest Truth
Third City – I am Stela
Unity & Cancer Research UK – R UV UGLY?
Healthcare Campaign
British Heart Foundation – British Heart Foundation (BHF) – No Smoking Day 2012
Macmillan Cancer Support – The Age Old Excuse campaign
NHS Midlands and East – Stop the pressure
Stripe Communications and the Scottish Government – Alcohol Behaviour Change 2013
The Red Consultancy & NHS Blood and Transplant – Team Give Blood
Unity & Cancer Research UK – R UV UGLY?
Integrated Campaign
BT – BT – Bringing us all together for London 2012.
Frank PR – Cow & Gate Growing Up Milk
Kindred & the Milk Marketing Forum – The ‘make mine Milk’ campaign
Ogilvy Public Relations/London – The Gnome Experiment
St John Ambulance/GolinHarris – St John Ambulance ‘Helpless’ campaign
The Scout Association/Portland – Launch of the Scout Promise Consultation
Global Public Relations Campaign
Fever – HTC Urban Adventures
Man Bites Dog – Putting Prosperity On The Map: The Legatum Institute Prosperity Index
Ogilvy Public Relations/London – The Gnome Experiment
Salt – Domestos Unicef Partnership
Siemens AG – Living our Values – Proud to be Siemens: An employee campaign focused on rebuilding trust and pride
Weber Shandwick – Cool Jobs
Issues or Crisis Management
Action for Children – Closing a service and getting it right
Gough Bailey Wright – Protecting Drayton Manor Theme Park’s brand and reputation
Perfect Relations – Navigating the world’s seventh-largest mobile operator through a $ 35 billion crisis
Santander UK – Minimising the impact of a downgrade
Scotia Gas Networks – Gas Supply Emergency, 2012
University Hospitals Birmingham – Malala Yousufzai – Caring for the world’s most famous patient
Automotive Campaign
Alfa Romeo – ALFA MiTo SBK – THE UNDERTAKER
Citroen UK – Delicious by DS5
Clive Reeves Public Relations – Rolling out the EU Tyre Label for Goodyear Dunlop
Nissan Europe – Nissan DeltaWing at Le Mans
Starfish Communications and TomTom – The TomTom map paradise project
Tangerine PR – Essex Diamond RCZ
Low Budget Campaign
Bully-Banks Ordinary People in Business – Bully-Banks secures justice against bank mis-selling
Crunch Communications – Looking for Richard
Dynamo PR – Dynamo Writes 3Doodler into the Kickstarter Record Books
Havas PR UK – Greggs Gingerbread’s Got the X-Factor
Midas Public Relations – HonestJohn.co.uk MoT Files
Third City – The Silver Goat
Best Technology Campaign
Atomic, a Grayling Agency, for Skype – The Magic of Pantomime – making more from a sponsorship agreement
Dynamo PR – Dynamo Writes 3Doodler into the Kickstarter Record Books
The iZettle PR team and Fishburn Hedges, with The Crowd & I – Plugging the lost payments gap
Ogilvy Public Relations/London – The Gnome Experiment
The EE PR Team/Nelson Bostock Group/M&C Saatchi PR – The Launch of EE – Britain’s first superfast 4G network
The Red Consultancy – From nowhere to everywhere in three months
Best Use of Media Relations
Macmillan Cancer Support – World’s Biggest Coffee Morning
McDonald’s/Blue Rubicon – This Is What Makes McDonald’s
MORE TH>N – MORE TH>N Pet Insurance
Ogilvy Public Relations/London – The Gnome Experiment
Transport for London (TfL), Olympic Delivery Authority (ODA) and M&C Saatchi PR – Get Ahead of the Games
Unity – The launch of Shwopping: For M&S
Best Broadcast Campaign
Barclays Bank – The Customer Network Podcast
GolinHarris and St John Ambulance – St John Ambulance ‘Helpless’ campaign
markettiers4dc – The View from The Shard
MSL London – ‘We Can Rebuild Him’ – Turning Bionic Vision into a Reality
Ogilvy PR London – Pandamonium in London!
Best Use of Digital
Bell Pottinger Wired – Fortnum & Mason – digitising a 300-year old brand
British Red Cross – I am a crisis – integrated digital campaign
eBay – Calling all iCans – eBay Heroes Awards
Microsoft and 3 Monkeys Communications – Brandon Generator
Teesside University – Teesside University Parents Portal
Transport for London, Olympic Delivery Authority and M&C Saatchi PR – Get Ahead of the Games
Best Use of Social Media
Channel 4 – Channel 4’s Utopia – Online Influencer Campaign
Environment Agency – Using social media to save lives and protect property from flooding
Historic Royal Palaces – Tower of London: the oldest timeline on Facebook
Third City – I am Stela
Torfaen County Borough Council – In the Depot
Vital Marketing – Hobgoblin ‘British Pubs Need You!’
Best External Publication
O2 and Blue Rubicon – The Data Dialogue
Staffordshire County Council – Your Staffordshire Magazine
The Co-operative – Midlands, The Midcounties and The Southern Societies – The Co-operative magazine
The Regenda Group – Making Housing Affordable in the 21st Century – the new Regenda Corporate Plan
Tods Murray – Firm Profile
Yellobelly Design & Marketing/Foundation East – Foundation East Annual Review
Best Internal Publication
British Airways – Inside Track – the daily newsletter for British Airways staff during the London 2012 Olympic and Paralympic Games
East Coast and Scarlettabbott – Coastlife
Gatwick Airport/beetroot – Your Magazine
London Underground and beetroot – on the move (otm)
Ofgem – Energise
Royal Mail – Celebrating an Olympic achievement
Best Event
Edelman – Experience Halo
Frank PR – Enough Food for Everyone…If Launch Event
Kazoo on behalf of BT – BT London Live, BT House and BT Vision Stage
LDR LONDON – Pick Your Own Strawberries Pop-up
The Royal British Legion – London Poppy Day
Transport for London (TfL) – Heritage Steam Train event for London Underground’s (LU’s) 150th Anniversary
Outstanding Young Communicator
Blair Metcalfe – Ogilvy Public Relations/London
Gemma Griffiths MCIPR – The Crowd &I
Jack Kelly MCIPR – National Express
Maria Shopova – Sermelo
Nicki Williams – DeVries SLAM
Richard Eccleston – West Midlands Police
Outstanding Freelance Practitioner
Hilary Berg CIPR Chartered Practitioner MCIPR
Hilary Berg Consulting
Jeff Robinson
Jeff Robinson PR
Julian Christopher MCIPR
Footprint Public Relations
Kimberley Gray MCIPR
Gray Matter PR
Paul Maguire
Magnite PR
Jo Gilham
Wild Bee PR
Outstanding Small Consultancy
Holistic
iNHouse Communications
Propel Technology
Rochester PR Group
Sermelo
Umpf
Outstanding In-House Public Relations Team
Alzheimer’s Society
eBay
Environment Agency
Irwin Mitchell
Staffordshire County Council
Transport for London
Outstanding Public Relations Consultancy
Blue Rubicon
GolinHarris
Pagefield
Pegasus
Tangerine PR
Unity
