AN Edinburgh-based communications agency has received five nominations in marketing awards run by The Drum media and marketing magazine.
Story is a contender in five categories in the UK-wide awards, which also sees fellow Scots entries, The Royal Bank of Scotland, Fifth Ring, Unique Events, ScotRail, the Scottish Government, the Leith Agency, Blonde Stripe and Material Marketing also shortlisted.
The five categories are: New Product / Service Launch Strategy of the Year, Customer Insight Strategy of the Year, Global Brand Strategy of the Year, Digital Strategy of the Year – Consumer, and Brand Development/ Extension Strategy of the Year.
Glasgow-headquarted The Drum is staging the awards ceremony on May 9.
The shortlist reads:
Marketing Services Company of the Year
Carat UK
Grapple
iD Experiential
MEC
Omobono
PH Creative
Stickyeyes
Ve Interactive
Brand of the Year
HM Government Partners (No.10, Foreign & Commonwealth Office UK)
Samsung UK
Marketer of the Year
Andrew Garrihy, Samsung
Paul Higgins, TalkTalk Business
Sarah Mayall, The Royal Bank of Scotland
Rising Star of the Year
Alex Webb, Fifth Ring
Heather Swales, IAS b2b Marketing
Kirsty Simpson, BT
Sean Meehan, Cab Studios
New Product / Service Launch Strategy of the Year
Client: BBC – Company: Aerian Studios – Title: Aerian Studios – BBC Domesday Touchtable project
Company: FastJet – Title: FastJet
Client: Douwe Egberts – Company: Frank PR – Title: Douwe Egberts The Flavour Collective
Client: Guerilla Communications – Title: En-Gage Product Launch
Client: LOVEFILM – Company: MBA – Title: Launching LOVEFiLM Instant
Client: McCain – Company: PHD – Title: Success smells like a baked potato
Client: Samsung Mobile – Company: Rebel – Title: Be a Great Creator
Client: The Glenmorangie Company – Company: Story – Title: Ardbeg Galileo
Customer Insight Strategy of the Year
Client: UKAR (UK Asset Resolution) – Company: BJL Group – Title: Supporting customers through a deeper understanding
Client: Telefónica UK Limited – Company: Blue Chip Marketing – Title: O2 Star Trader
Client: The Scottish Government – Company: Story – Title: Greener Scotland Segmentation
Client: Danone Baby Nutrition – Company: Tribe Communications – Title: Mums at Heart
Company: Thinkbox – Title: A marketing problem with a research solution: ‘Screen Life: the view from the sofa’
Design Strategy of the Year
Company: Berwin Leighton Paisner – Title: No other law firm communicates this way
Client: Wellness Foods – Company: BrandOpus – Title: Buckwud
Client: Vauxhall Fleet – Company: Graymatter – Title: Discover
Client: FastJet – Company: The Agency of Someone – Title: FastJet
Long Term Marketing Strategy
Client: Department of Health, Change4Life – Company: 23red – Title: Department of Health, Change4Life Partnership Marketing
Client: GSK/Ribena – Company: Brass – Title: Ribena Total Digital
Client: PetSafe International – Company: Clock Creative Title: To be the Most Trusted Experts in Pet Care
Client: Technip – Company: Fifth Ring – Title: Taking ‘take it further’ further
Client: LV= – Company: Designate – Title: LV= The Power of Love
Client: TalkTalk Business – Company: IAS b2b Marketing – Title: Three-year marketing transformation project
Client: Dennis Publishing – Company: Magnetise Group – Title: Magnetise ‘Leads the Way’ for Dennis Publishing Subscription Acquisitions
Social Media Strategy of the Year
Client: Nokia – Company: 1000heads – Title: Nokia Connects Advocacy Programme
Client: SCA – Bodyform – Company: Carat UK – Title: Bodyform Responds: The Truth
Client: Capcom – Company: Crush – Title: Resident Evil 6 – Social Media campaign
Client: Nikon – Company: Doner – Title: Doner Nikon Advent Calendar
Client: The Milk Marketing Forum – Company: Kindred – Title: The ‘make mine Milk’ campaign
Client: Paramount Home Media – Company: Powster – Title: Indiana Jones: The Complete Adventures – Social Campaign.
Client: Tata Global Beverages – Company: Starcom MediaVest Group – Title: Tetley Rainforest Alliance
Client: KETTLE Chips – Company: Unique Digital – Title: KETTLE Tortillas Mix a Dip on Facebook
Client: EventScotland and ETAG – Company: Unique Events ltd – Title: Edinburgh’s Hogmanay – #Blogmanay
Client: Cussons Mum & Me – Company: Weber Shandwick – Title: Cussons Mum & Me – Motherhood Understood
Advertising Strategy of the Year
Client: Mercedes – Company: AMVBBDO – Title: Escape the Map
Client: AOL – Company: AOL/ Gravity Road – Title: Conversations Start Here
Client: STIHL – Company: BWP Group – Title: STIHL & VIKING 2012 consumer campaigns
Client: LV= – Company: Designate – Title: Figures
Client: Blackburn College – Company: MEC – Title: Blackburn College Ucreate Campaign
Global Brand Strategy of the Year
Client: The PHOENIX Group – Company: Guerilla Communications – Title: BENU brand strategy
Client: Climate KIC – Company: IAS b2b Marketing – Title: Climate KIC. The Business of Change
Client: The Glenmorangie Company – Company: Story – Title: Ardbeg Malt Whisky: Ardbeg Day – The Islay-limipics
Digital Strategy of the Year – Consumer
Client: AOL – Company: AOL / Gravity Road – Title: Conversations Start Here
Client: Fortnum & Mason plc – Company: Bell Pottinger Wired – Title: Fortnum & Mason – digitising a 300 year old brand
Company: Dyno Rod – Title: Digital – Drive to Online
Client: Fox – Company: iProspect – Title: FOX Rise of the Planet of the Apes
Client: Mini – Company: iProspect -Title: Pioneering Lead Gen in Automotive
Client: BrandAlley – Company: iProspect – Title: Using Data to Supercharge Website Registrations
Company: Linn – Title: Advent (Digital Advent Calendar promotion – December 2012)
Client: Kylie – Company: Parlophone – Title: Kylie – K25
Client: The Scottish Government – Company: Story and the Scottish Government – Title: Putting the ‘you’ in ‘how many units’
Client: The British Council – Company: Origin – Title: Learn The Words
Client: The Farjo Medical Centre – Company: Peppermint PR – Title: #LiveTransplant
Client: Burton’s Biscuit Company – Company: UM London – Title: Wagon Wheels Out of This World
Digital Strategy of the Year – Non Consumer
Client: BLP / Design UK / Curious London / Brandcast – Company: Berwin Leighton Paisner – Title: Winning the war for talent
Client: Trellebourg – Company: IAS b2b Marketing – Title: Make Certain
Client: British Gas – Company: iProspect – Title: Optimising online to transform offline
Customer Reward Strategy of the Year
Company: GAME – Title: GAME Customer Reward Scheme entry
Company: ScotRail – Title: ScotRail’s GlobeTrotter rewards app
PR Strategy of the Year
Client: Microsoft Internet Explorer – Company: 3 Monkeys Communications – Title: Brandon Generator
Client: Morrisons – Company: 3 Monkeys Communications – Title: Morrisons Savers Summer
Company: British Airways – Title: British Airways official airline partner of the London 2012 Olympic and Paralympic Games
Client: Bodyform – Company: Carat UK – Title: Bodyform Responds: The Truth
Client: MORE TH>N – Company: Cow – Title: MORE TH>N Pet Campaign
Client: The Milk Marketing Forum – Company: Kindred – Title: The ‘make mine Milk’ campaign
Client: Ella’s Kitchen – Company: Mischief PR – Title: Ella’s Kitchen Big Tastes for Tiny Taste buds
Company: NHS Blood and Transplant – Title: The Perfect Storm [Olympic Campaign]
Client: The Thames Diamond Jubilee Foundation – Company: Pagefield – Title: The Thames Diamond Jubilee Pageant & Diamond Jubilee Festival at Battersea Park
Event or Experiential Strategy of the Year
Company: BT – Title: BT River of Music
Client: IKEA – Company: BWP Group – Title: IKEA 25th Birthday Celebrations
Company: Jam – Title: Fast and Fun
Company: JUST EAT – Title: JUST EAT and the Don’t Cook Party. The Battle For Corby
Client: Samsung Electronics UK – Title: London 2012 Olympic Torch Relay Presented by Samsung
Client: Cadbury, Mondalez Foods – Company: PrettyGreen Things Ltd – Title: Cadbury London 2012
Client: EE – Company: WRG Creative Communication – Title: EE Live
Sponsorship Strategy of the Year
Company: BT – Title: Bringing us all together for London 2012
Client: Samsung Electronics UK – Title: Samsung London 2012 Olympic Sponsorship
Company: Racing UK – Title: Ruby Walsh Brand Endorsement
Company: Tata Consultancy Services – Title: TCS Amsterdam Marathon: Running with business impact
Client: Coca-Cola GB – Company: VCCP Share – Title: Oasis sponsors Celebrity Juice
Cause Related Marketing Strategy of the Year
Client: Oxfam – Company: Code Computerlove – Title: Getting More People to do More to Fight Poverty
Client: Refuge – Company: Code Computerlove – Title: REFUGE SUPPORT A FRIEND CAMPAIGN
Company: Material Marketing & Communications – Title: EPIC 2012
Client: Climate KIC – Company: IAS b2b Marketing – Title: Climate KIC. The Business of Change
Direct and Promotional Strategy of the Year
Client: Arla-Cravendale – Company: CARAT UK – Title: Cravendale: Revolutionising the milk isle with Disneys Muppets
Company: CBS Outdoor – Title: Look for Longer
Client: Sterimar and Orajel (Church & Dwight) – Company: SMP – Title: The Academy
Client: Heineken UK – Company: Space – Title: Bulmers – The Bulmers Way
Media Planning and Buying Strategy
Client: British Heart Foundation – Company: PHD – Title: Heart attacks can happen on any street
Client: McCain – Company: PHD – Title: Success smells like a baked potato
Client: EMI – Company: Starcom MediaVest Group – Title: ‘Until Now’ Swedish House Mafia
Client: Burton’s Biscuit Company – Company: UM London – Title: Dodger No.1
Client: Royal Mail – Company: UM London – Title: Gold Medal Winner Stamps
Brand Development/ Extension Strategy of the Year
Client: Hall & Woodhouse – Company: BrandOpus – Title: Badger Hopping Hare
Client: Bauer Media / heat Magazine – Company: Engine Creative – Title: Introducing Augmented Reality to heat Magazine with the ‘heat Extra’ app
Client: Douwe Egberts – Company: Frank PR – Title: Douwe Egbert The Flavour Collective
Client: Allett Mowers – Company: Lesniak Swann – Title: Allett Domestic Brand
Company: Metro – Title: Metro Digital Editions
Client: Quartermile – Company: Story – Title: Quartermile Property Exhibition Event – Hong Kong and Singapore
Re-brand/ Re-launch Strategy of the Year
Client: Mercedes – Company: AMV BBDO – Title: Escape the Map
Client: Yorkshire Building Society – Company: BJL Group – Title: Built on Trust
Client: Pipers Crisp Co. – Company: BrandOpus – Title: Pipers Crisp Co.
Client: Stepchange Debt Charity – Company: Brass agency – Title: CCCS rebrand as Stepchange Debt Charity
Client: Betta Living – Company: Code Computerlove – Title: A Betta Brand Identity Delivers Best Ever Results
Company: JUST EAT – Title: Don’t Cook JUST EAT
Client: blinbox from Tesco – Company: Karmarama – Title: blinkbox to the rescue
Company: Tata Consultancy Services – Title: From Indian Top 10 to Global Big Four
Client: Keycamp – Company: The If Agency – Title: ‘This is the life’
Integrated Strategy of the Year
Client: CBS Outdoor – Company: 1000heads – Title: Look for Longer
Client: Yorkshire Building Society – Company: BJL Group – Title: Built on Trust
Client: Danepak – Company: Bray Leino – Title: Danepak, Mornings Made Better
Client: FOSTERING SOLUTIONS – Company: Clock Creative – Title: MAKE A LIFE CHANGE
Client: Vauxhall Fleet – Company: Graymatter – Title: Discover
Client: The Milk Marketing Forum – Company: Kindred – Title: The ‘make mine Milk’ campaign
Client: Atos – Company: IAS b2b Marketing – Title: Atos London 2012 Olympic Games Campaign
Client: AG Barr – Company: PHD, Leith, Blonde and Stripe – Title: IRN-BRU Gets You Through
Client: Manchester Arndale – Company: Refinery – Title: A Record Breaking Year for Manchester Arndale
