THE head of marketing for UK and Ireland at the tourism agency, VisitScotland, has been named the ‘marketing star of the year’ at awards celebrating the best of marketing in Scotland.
Helen Campbell received the accolade in Edinburgh last night at the 2012 awards held by the Marketing Society (Scotland).
The event is reported in today’s Scotsman newspaper, which was a media partner. And among the prizes, several went to Edinburgh-based The Leith Agency.
The winners list reads as follows:
CHAMPIONS CATEGORY
Star agency: Frame
Star marketing team: The Edrington Group
Creative star: Gerry Farrell – The Leith Agency
Agency star: Richard Marsham – The Leith Agency
Marketing star: Helen Campbell – VisitScotland
STRATEGIC CATEGORY
Brand development: The Leith Agency – Burness A Different Type of Law Firm
Marketing planning: The Leith Agency – Public Health Agency – Calling Time on Flu
Social marketing: The Union and The Scottish Government – Drink Driving. Don’t Risk It.
Sustainable marketing: Kwik Fit Financial Services – The Green Insurance Company: A Breath of Fresh Air
International: The Edrington Group – The Famous Grouse Celebrating Being Famous for 30 Years
DEVELOPMENT CATEGORY
Star Marketing Student: Chrissie Brown, The University of Edinburgh
Star Creative Student: Steven Brown, Telford College
Rising Agency Star: Katie Mathewson – Whitespace
Rising Creative Star: Dominique McMullan – The Leith Agency
Rising Marketing Star: Angela Bathgate – The Scottish Government
COMMUNICATION CATEGORY
Advertising: The Leith Agency – VisitScotland – Scotland Might Surprise You
Design: The Union – Matthew Algie – We Know Coffee
Digital: RAPP Edinburgh – The Co-operative Bank – Young Driver’s Insurance
Direct marketing: RAPP Edinburgh – Standard Life: What Price a Dream Retirement?
Event marketing and brand activation: The Leith Agency – The Scottish Government – Sowing the Seeds for Better Futures
Integrated marketing: The Leith Agency – Irn-Bru – Fortune Favours The Brave
Media: People’s Postcode Lottery and Carat – Taking The People’s Postcode to a National Audience
PR: Consolidated PR/The Scottish Government – The Gift of Life
Sales promotion: VisitScotland – Surprise Yourself
Sponsorship: Material and Lloyds TSB – Scottish Schools’ Football Association
Cause related and charity: Newhaven Communications – The Scottish Government – Build a Better, Happier Scotland
Financial and professional services: Lewis Creative Consultants – Scottish Provident – Business Protection: There’s No Chance?
Food and drink: Newhaven – Tennent’s – Crank It Up – T in the Park
Public sector: The Leith Agency – The Scottish Government – Sowing the Seeds for Better Futures
Tourism and leisure: The Leith Agency – VisitScotland – Scotland Might Surprise You
Arts and culture: Frame – National Museums Scotland – From Concepts to Crowds
