HOW traditional forms of direct marketing might be supplanted by digital communications is expected to be the main subject of discussion at a seminar being hosted by the Scottish division of the Direct Marketing Association.
Among the speakers is the marketing and communications manager of funeral planning company, Golden Charter, Gordon Swan. Says DMA Scotland, it is understood he will “reveal how his company moved into digital and integrated it into their communications strategy, with astounding results”.
Also speaking is John Campbell, managing director of digital agency, Spider Online.
The event is taking place on Tuesday morning. It is free for DMA members and £15 for non-members.
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