A Glasgow PR agency has been appointed to deliver 'a creative consumer and social media campaign' by the furniture company, Reid.
The campaign – for the store's new autumn/winter collection – is to be delivered by 3×1.
Reid Furniture has 13 stores across Scotland, and – says a statement issued by the PR agency – “3×1 is currently supporting the retailer’s search to find Scotland’s best undiscovered music act, in association with Real Radio, which will be given the opportunity to have their track professionally recorded and used in Reid’s autumn TV Come Home to Reid campaign”.
