GLASGOW-headquartered 3×1 Public Relations has been chosen this year’s top PR consultancy at an awards ceremony celebrating the best of the industry in Scotland.
At Prestonfield House, Edinburgh, last night, the agency pipped local outfit, Stripe Communications – winner of the title last year – to the top prize, with the plaudits also going to Edinburgh Napier University (chosen as Outstanding In-house PR Team) and NHS Greater Glasgow and Clyde (chosen as top public sector PR team in Scotland).
For a fourth year in succession, Wave PR took the prize as ‘Outstanding Small Consultancy’.
The CIPR boasts some 9,500 members, UK-wide, and just over 700 in Scotland. In attendance was the newly-appointed chief executive of CIPR – Scot, Jane Wilson. Some 300 people attended the awards ceremony and dinner, with STV’s Stephen Jardine as MC.
In a statement issued by the CIPR Scotland, chair, Emma Diamond, said: “Despite the difficulties and uncertainty facing the public sector, it’s clear that their PR teams are still producing outstanding work and results.
“I hope that this recognition for the value they can add goes some way to ensuring PR remains an integral part of how these organisations work.”
There were more than 150 entries to the awards, with 24 categories providing an opportunity to showcase work from digital PR to newsletters.
The occasion also saw Lynne Crossan – who runs Edinburgh-based Crossan Communications – awarded a CIPR Fellowship.
This is the fourth time 3×1 has taken the ‘Outstanding Consultancy’ award since it was founded nine years ago. It is one of only three Scotland agencies to be ranked in PR Week’s Top 150 league table and Top 40 outside London. The consultancy has offices in Glasgow and Edinburgh, and specialises in public relations, reputation management and strategic marketing.
In a statement, director and co-founder of 3×1, Cameron Grant, is quoted, as saying: “We never get blasé about winning awards; they’re recognition of the planning that goes in to what we do and the team’s hard work. As 3×1 prepares to enter its tenth year it is heartening to know that creativity and forward-thinking is still valued in an increasingly competitive industry.”
The winners’ and runners-up list reads as follows:
Corporate and Business Communications
GOLD: Bread PR – Riding the Rapids
SILVER: Grayling – Reviving Lloyds Banking Group’s Corporate Reputation
Not-for-Profit
GOLD: Stripe Communications – Putting the Stigma of Mental ill-health Back on the Agenda
SILVER: Pagoda Public Relations – Edinburgh Mela Festival: Scotland’s Gathering of Cultures
Internal Communications
GOLD: South Lanarkshire Council – Smarter Choices
SILVER: NHSGGC (Greater Glasgow and Clyde) – Trusted to tell it like it is
Crisis Communications
GOLD: Moray Council Communications Team – Never waste a good crisis – securing a Ministerial promise
SILVER: Falkirk Council – It’s Snow Every Day this Happens
Community Relations
GOLD: The Big Partnership & Scottish Government Communications Directorate – Know the Score (KtS)
SILVER: Stripe Communications & The Scottish Government – No Knives, Better Lives
Public Affairs
GOLD: BMA Scotland – Promoting NHS General Practice in Scotland
SILVER: Pagoda Public Relations – Roman Wall No Barrier to Distillery
Public Sector
GOLD: Real PR Ltd – “You only have to ask” – Five Years of Freedom of Information in Scotland
SILVER: Consolidated PR – Organ Donation – The Gift of Life
Best Campaign £10K and Under
GOLD: Pagoda Public Relations Ltd – Roman Wall No Barrier to Distillery
SILVER: Global Energy Group/Ross County FC – We’re on Our Way….
Consumer Relations
GOLD: Weber Shandwick Ltd – Siriusly Exclusive
SILVER: Beattie Communications – Scottish Campaign for Warburtons ‘National Bread Week’ 2010
Best Use of Media Relations
GOLD: The BIG Partnership -The Kwik Fit Insurance Lollipop Person of the Year Competition
SILVER: Real PR Ltd – “You only have to ask” – Five Years of Freedom of Information in Scotland
Integrated Communications
GOLD: Matthews Marketing – Mackintosh 100
SILVER: Hartmann Media – Scottish Fashion Awards – Fifth Anniversary
Best Use of Digital PR
GOLD: Weber Shandwick Ltd – The Scotch Malt Whisky Society Twitter Tasting
Best Use of Photography or Design
GOLD: Falkirk Council – ‘Shameful, Filthy, Selfish’
SILVER: Tricker PR – Knitting the Boat Festival
Best Newspaper
GOLD: NHSGGC Communications – Health News
SILVER: Midlothian Council – Midlothian News
Best Publication
GOLD: RR Donnelley – Government Legal Services Scotland Brochure
SILVER: South Lanarkshire Council – Tinderbox Heroes
Best Magazine
GOLD: Learning and Teaching Scotland – Connected: Moving Education Forward
SILVER: NHSGGC Communications – Staff newsletter online and in print
Best Newsletter
GOLD: South Lanarkshire Council – South Lanarkshire View – East Kilbride
SILVER: Magnox North Hunterston ‘A’ Site – Hunterston Outlook
Best Website or Microsite
GOLD: Glasgow Caledonian University Marketing and Communications Department – Glasgow Caledonian University Website
SILVER: NHS Education for Scotland – Rebrand and Launch of Scottish Medical Training Website
Best Event
GOLD: VisitScotland – The Launch of the Edinburgh Festivals’ Summer Season
SILVER: Hartmann Media – Scottish Fashion Awards – Fifth Anniversary
Hamp Hamilton Young Communicator of the Year
Diane Primrose of Consolidated PR
Outstanding Small Consultancy
Wave PR – ‘On Your Wavelength’
SILVER: Axis Media Group
Outstanding In-House Public Relations Team
Edinburgh Napier University – Becoming ‘Edinburgh’ Napier University – Sucessfully Delivering and Capitalising On a Change of Name
SILVER: Centrica PLC – Centrica Regional Corporate Affairs Team – Rising to the Challenge
Outstanding Public Relations Consultancy
GOLD: 3×1 Public Relations – 3×1 @ Ten
SILVER: Stripe Communications
Scottish Public Sector Team of the Year
GOLD: NHSGGC Communications – NHS Greater Glasgow and Clyde
SILVER: South Lanarkshire Council Corporate Communications Team – South Lanarkshire Council Corporate Communications & Public Affairs Team
