The deadline is looming for a competition celebrating the best of travel marketing – including advertising.
The fifth of next month is the date by which entries to the Travel Marketing Awards require to be submitted, with the winners to be announced in March.
Says the organisers: “The awards are designed to recognise and reward the very best creative work in the travel sector, encourage the highest standards and set a benchmark for other industries to follow.”
The categories are as follows:
Advertising
Best Press Consumer Advertisement / Campaign
Best Business Advertisement / Campaign
Best Poster Advertisement / Campaign
Best Trade Media Advertisement / Campaign
Best Online Advertisement / Campaign
Best Radio Advertisement / Campaign
Best Budget TV Advertisement / Campaign (Up to £100,000 production budget)
Best TV Advertisement / Campaign
Best use of Classified Space (All Media)
Most Creative Media Buy
Marketing
Most Innovative Marketing Award
Best use of Affinity Marketing
Best use of Sponsorship (trade or consumer)
Best use of Guerrilla Marketing
Best use of Ambient Media
Best use of Social Media
Best use of Viral Communication
Best Field Marketing Campaign (including exhibition)
Best PR Tactical Campaign (Overseas)
Best PR Tactical Campaign (Domestic)
Best PR Strategic Campaign (Overseas)
Best PR Strategic Campaign (Domestic)
Best Brochure
Best Website
Best use of Direct Marketing (Mail)
Best use of Direct Marketing (E-Mail)
Best use of Direct Marketing (Multi-Media)
Best use of Pay Per Click
Best use of Search Engine Optimisation
Best use of Mobile Technology
Campaigns of the Year
Advertising Campaign of the Year – Up to £250,000 media spend
Advertising Campaign of the Year – Over £250,000 media spend
Integrated Campaign of the Year – Up to £1,000,000 media spend
Integrated Campaign of the Year – Over £1,000,000 media spend
Best Marketing Contribution to Sustainable Tourism
For more details, visit www.thetravelmarketingawards.com
