AN Aberdeen public relations agency is among a handful of Scottish entries to be shortlisted for awards designed to recognised to recognise ‘fresh’ ideas.
Tricker PR has received three nominations in the finals of the Fresh PR Awards, which are in their second year. The company’s Big Green Challenge campaign for Highlands and Islands Enterprise is nominated in both the Freshest Digital PR category and the Freshest Green PR category.
The agency’s photography for the ‘world’s first ice cream snowman’, which has already won a ‘PRide award’ from the Chartered Institute of Public Relations, is also shortlisted in the Freshest PR Stunt or Event.
Also among the nominees is NHS Lothian, shortlisted in two categories (Freshest Internal Communications and Freshest External Communications) and Beauly-based Platform PR, also shortlisted in two categories (Freshest Business to Business Campaign and Freshest Low Budget PR Campaign).
Says Tricker PR’s managing director, Beverley Tricker: “I’m particularly pleased that the Big Green Challenge is a finalist in the Freshest Digital award category. Digital PR is a huge growth area for us at the moment, so receiving this recognition is excellent for us. The ice cream snowman photo for Country Living Magazine Christmas Fair in Glasgow was great fun and shows our continuous ‘fresh’ approach to consumer PR.”
The Big Green Challenge campaign was a debating competition for pupils across the Highlands and Islands on the topic of renewable energy, which culminated in a grand final at Holyrood. Tricker PR used a broad range of social media to target the pupils and enable them to keep in touch with the campaign wherever they were based.
The winners will be announced at a ceremony being held in London on the fourth of next month.
The shortlist reads:
Freshest not-for-profit campaign
BJL, Strength to Change, Hull PCT
de Winter PR, Celebrating Family Cultivating Hope, Adoption Matters Northwest
Euro RSCG Biss Lancaster, Breast Cancer Care Scotland, Breast Cancer Care
Fido PR, Launching Forever Manchester, The Community Foundation for Greater Manchester
Surrey Police, Anti Social Behavior at Halloween and Bonfire Night
Freshest digital PR campaign
Brazen, Hyundai Makes Mechanical Music, Hyundai
DigForFireDMG, iRock, Vision Express
Fido PR, Launching Forever Manchester, The Community Foundation for Greater Manchester
Launch Group, Future Routers, TalkTalk
Public, GarlicButter.co.uk, Kerrymaid (Kerry Foods)
SKV Communications, J’aime la Tour, Visit Blackpool
Tricker PR, The Big Green Challenge, Highlands & Islands Enterprise
Freshest issues or crisis management
The judges did not shortlist any entries in this category
Freshest PR stunt or event
Fido PR, Giving Boohoo the X Factor, Boohoo
JAMpr Ltd, The Kensington Financial Management Credit Card Amnesty 2009, Kensington Financial Management Consultants
Hatch Communications, The Big Blues Football Curry, Marketing Birmingham
Pegasus PR, Reintroducing Media to Burt’s Bees, Burt’s Bees
Peppermint PR, The Red Recession Dress, The Big Discount Store
Surrey Police, Anti Social Behavior at Halloween and Bonfire Night
Tricker PR, World’s First Ice Cream Snowman, Country Living Magazine Christmas Fair
Freshest media relations campaign
3 Monkeys Communications, Launch of Ovo Energy, Ovo Energy
Gardiner Richardson, The North East Big Drink Debate, Balance
JAMpr Ltd, Results in the Recession, Kensington Financial Management Consultants
Launch Group, Walt Disney World Twinned Town, Walt Disney World
Pegasus PR, Appesat; Not So Little Britain, Goldshield Healthcare
Robson Brown, Fresh, Campaign for a Smoke Free North East 2008-2009 ‘Let’s make smoking history for our children’ – Smoke Free North East, Robson Brown & Fresh
Stockport Council, Kill The Chill (Talking Leaflet), Stockport Council
Willoughby PR, Seriously Scary Fun, Launch of the Castle Dungeon at Warwick Castle, Warwick Castle
Freshest use of celebrity
Cirkle, Typhoo Sports for All, Typhoo
JAMpr Ltd,The Velcro® Brand Celebrity Art Challenge, Velcro Ltd
Freshest use of print
Pelican Public Relations, Meet REY, Resource Efficiency Yorkshire
public, Getting It Spot On, Netto Foodstores
Stockport Council, Kill The Chill (Talking Leaflet), Stockport Council
Stockport Council, The Review, Stockport Council
Stuart Mackintosh Media Ltd, Hot News, Darlington Borough Council
Surrey County Council, Your A to Z of Services, Surrey County Council
Freshest internal communications
Kinetic Communications, Internal Communications, Martindale
NHS Lothian, Connections
Southern Water, Aim for Zero Injuries, Southern Water
Freshest external communications
Euro RSG Biss Lancaster, Dairy Bus, Asda/Arla Foods, Cheestrings
Grayling (TriMedia) Grayling and BiG – Make it Your Business, Sheffield City Council’s Local Enterprise Growth Initiative
Midnight, Capitalising on the rise of Asset Based Lending, Venture Finance
NHS Lothian, Healthlink, NHS Lothian
Surrey County Council, Surrey’s Summer of Adventure, Surrey County Council
Freshest community relations
BJL, Be Cotsafe, FSID’s
Derbyshire County Council, What’s Stopping You, Derbyshire County Council
De Winter PR, Celebrating Family Cultivating Hope, Adoption Matters Northwest
De Winter PR, Spreading the Love, New Love Warrington
Environment Agency, The Middlesbrough Clean Becks Campaign, Environment Agency
Fido PR, Brightside Golden Square, Gold Square
Southern Water, Making a Splash, Southern Water
Stockport Council, Active Stockport, Stockport Council
Freshest green PR
Footprint Communications, Green Office Week, Avery Office Products
Southern Water, Blooming Schools, Southern Water
Southern Water, Mr Save-It & Mr Drink-It, Southern Water
Tricker PR, The Big Green Challenge, Highlands & Islands Enterprise
Freshest business-to-business campaign
JAMpr Ltd, Tool Talk, Carl Kammerling International
Man Bites Dog, Credit – Where it’s due? Roland Berger
Platform PR, From Highland Clouds to PR Gold: Launching Alchemy Plus’s Inverness Computing Centre, Alchemy Plus
Rave Communications, Ultimate Tradesman Challenge, IRWIN Tools
Ware Anthony Rust, Late Payments Campaign – Ware Anthony Rust and Bacs Payment Schemes Ltd (Bacs), Bacs Payment Schemes Ltd (Bacs)
Freshest consumer campaign
Fido PR, Giving Boohoo the X Factor, Boohoo
Pegasus, The Hidden Impact of Hair Loss – A Viviscal Campaign for Hair Loss Awareness Month 2009, Lifes2good
Peppermint PR, The Red Recession Dress, The Big Discount Store
Willoughby PR, Seriously Scary Fun, Launch of the Castle Dungeon at Warwick Castle, Warwick Castle
Freshest public sector campaign
Derbyshire County Council, Fostering Recruitment Campaign, Derbyshire County Council
Derbyshire County Council, Trusted Trader, Derbyshire County Council
Gardiner Richardson, The North East Big Drink Debate, Balance
Lava PR, Inspiring Innovation, East Midlands Development Agency
Oxfordshire County Council, “It Could be You”. Oxfordshire County Council on behalf of Reducing the Risk Oxfordshire
SKV Communications, J’aime la Tour, Visit Blackpool
Freshest integrated communications
Fido PR, Launching Forever Manchester, The Community Foundation for Greater Manchester
Derbyshire County Council, Fostering Recruitment Campaign, Derbyshire County Council
Generate Sponsorship, The Co-operative Media Launch, The Co-operative
Stockport Council, Kill The Chill, Stockport Council
Freshest low budget PR campaign
BJL, Be Cotsafe, FSID’s
Cirkle, Montagne Jeunesse – Official Pampering Partner To Hairspray The Musical, Montagne Jeunesse
De Winter PR, Spreading the Love, New Love Warrington
JAMpr Ltd,The Velcro® Brand Celebrity Art Challenge, Velcro Ltd
Mere PR, Tour de Cash Generator, Cash Generator
Peppermint PR, The Red Recession Dress, The Big Discount Store
Platform PR, Bake-Off: The Search for Britain’s Perfect Scone, Mackenzie & Cruickshank
Platform Back to the 1930’s: Lessons in time travel at Gordonstoun
Freshest young PR professional
Lyndsey Jenkins, freshbaked PR
Sarah Jones, iseepr
Jaime Markey, JAMpr Ltd
Aimee Postle, Kinetic PR
Freshest small PR team
Footprint Communications
freshbaked PR – Make a Statement
Hatch Communications – The Birth of a New Breed of PR
JAMpr Ltd – Jam Hot!
Kenyon Communications – Small Agency Packs a Punch
Kinetic Communications – Small PR Team
Freshest PR team (in-house and consultancy teams)
Derbyshire County Council
NHS Yorkshire & Humber
Cirkle
Gardiner Richardson
Man Bites Dog
Pegasus PR
