ONE of the world’s oldest travel trade associations has appointed one of Scotland’s top PR companies to raise its profile.
The Scottish Passenger Agents Association, which is 85 years-old, wants to become more of a force “within the Scottish public policy arena” and has appointed Weber Shandwick to help make it happen.
Weber Shandwick will work with the SPAA to develop a strategic communications programme targeting the Scottish and UK parliaments, the Scottish media and travel industry bodies.
