IF you are operating a large media office, it’s likely you already have a single telephone number, for the media to use, that is routed to whichever media officer is on duty.
And you have probably also investigated how to set up a telephone helpline for members of the general public, were there ever to be an incident they might be anxious about.
Here – and exclusively for subscribers to the allmediascotland.com media release posting service (see here for more details) – Anna Steven, senior manager, media and corporate relations, at BT Scotland, provides some helpful advice…
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