The allmediascotland Academy: Mike Wilson: The art of the tease

IT is often deployed by newspaper journalists, much less so by the authors of media releases – and it won’t always be because the latter group are chasing Google recognition.

Here – and exclusively for subscribers to the media release posting service on allmediascotland (see here for more details) – Mike Wilson, managing director of allmediascotland.com – argues that less can truly mean more…

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