ONE of the key figures behind the marketing campaign, People Make Glasgow, was last night named a winner at awards celebrating the best of Scottish marketing.
Tom Rice, from Glasgow Marketing Bureau, was chosen as Marketing Star of the Year at the Marketing Society (Scotland) Star Awards, held in Glasgow.
Say the organisers: “Tom was integral in the ‘People Make Glasgow’ campaign which quickly became an iconic campaign throughout the [Commonwealth] Games [last year]. The campaign lives on and has helped to create a lasting legacy of volunteering and pride in Glasgow and the warm welcome that visitors to the city will receive.”
The full winners’ list reads:
CHAMPIONS CATEGORY
Pioneering Spirit Award
Winner: Intermarche – Inglorious Fruit and Vegetables
Nominated: Sony – Bottled Walkman
Thai Health – Smoking Kid
Chairman’s Award for First Time Entrant – Agency
Winner: The Lane Agency
Nominated: DigitasLBi
iProspect
threebrand
Chairman’s Award for First Time Entrant – Client
Winner: Edinburgh Council
Nominated: The Famous Grouse Experience
The National Lottery
Princes Food and Drink
WM Grant/OVD
University of Aberdeen
Chairman’s Award for SME Agency
Winner: Bright Signals
Nominated: Artisan PR
Primate
StudioLR
Chairman’s Award for SME Client
Winner: Borders Biscuits
Nominated: Free Agent
Red Dog Music
The Botanic Gardens
Seamab
Star Agency of the Year
Winner: The Union
Nominated: Frame
The Lane Agency
Tayburn
Whitespace
Star Marketing Team of the Year
Winner: Tennent Caledonian Breweries
Nominated: AG Barr
Edinburgh Festival Fringe
Graham’s The Family Dairy
The Scottish Government
VisitScotland
Agency Star of the Year
Winner: Ali Findlay, The Lane Agency
Nominated: Richard Carlaw, Frame
Simon Farrell, Tayburn
Kyle Hardie, The Union
Victoria Milne, The Leith Agency
Iain Valentine, Whitespace
Marketing Star of the Year
Winner: Tom Rice, Glasgow City Marketing Bureau
Nominated: Elizabeth Burchell, Edinburgh Festival Fringe
Paul Condron, Tennent Caledonian Breweries
Cathy Craig, Caledonian Macbrayne
Carol Graham, Graham’s Family Dairy
Martin Steele, AG Barr
DEVELOPMENT CATEGORY
Star Marketing Student
Winner: Julia-Marie Ernst, University of St. Andrews
Nominated: Julija Lukaityte, Queen Margaret University
Duncan Seller, Robert Gordon University
Rising Agency Star
Winner: Joanna Harrod, DigitasLBi
Nominated: Kirsty Cameron, MultiplyUK
Gill Grant, LEWIS
Amanda Porrelli, Whitespace
Victoria Rowlinson, The Union
Rising Marketing Star
Winner: Lynsey McMeechan, VisitScotland
Nominated: Sarah Duncan, Edrington
Kirsty Ferguson, STV
Sarah Killarney-Ryan, Kotikan
Jennie Stamp, FreeAgent
Rising Creative Star
Winner: Raych Campbell, STV
Nominated: Steve Brown, Primate
Michael Bryant, Whitespace
Dave King, StudioLR
Dominique Soublier, LEWIS
Star Creative Student:
Winner: Ummi Jameel, Duncan of Jordanstone College of Art
Nominated: Olivia Harvey, Edinburgh College of Art
Mae Sass, Edinburgh College of Art
Catriona Sparrow, Edinburgh College of Art
Abbie Swann, Edinburgh College of Art
Jennifer Wardrope, Robert Gordon University
STRATEGIC CATEGORY
Brand Development
Winner:The Leith Agency, Glasgow 2014 and VisitScotland – Setting a New Commonwealth Record for Ticket Sales
Nominated: LEWIS and See Me Scotland – Mental Health Discrimination: It’s Not a Grey Area
STV Creative and Digby Brown – In Pursuit of Justice; Not Ambulances
Tayburn and Glasgow City Marketing Bureau – People Always at the Heart of Strategies for Glasgow
Tennent Caledonian Breweries and Wire Media – Black T; A Bit of a Dark Horse
Vascutek – Practice Makes Passionate
Marketing Planning – Resources, Research and Insights
Winner: Tayburn and Glasgow City Marketing Bureau – People Always at the Heart of Strategies for Glasgow
Nominated: Dobbies Garden Centres – Cultivating Customer Insight Delivers Commercial Success at Dobbies
Maxxium UK – Sourz: This is our Shot
Standard Life and DigitasLBi Standard Life – Gen X, Y & Z
Story UK and The Scottish Government – Second-hand Smoke: Taking it Right Outside to Protect Scotland’s Kids
The Scottish Government and The Leith Agency – Litter Campaign. Exposing Scotland’s Shameful Secret.
International Marketing
Winner: The Famous Grouse – Famous Moments are Worth Sharing
Nominated: Cutty Sark – Cutty Cargo Tokyo
Highland Park – Highland Park Dark Origins
The Scottish Government and Whitespace – A Season to Celebrate Scotland
Ardbeg and Story UK – Ardbeg Day 2014: The Peat Football World Cup
VisitScotland and Carat – Homecoming Scotland 2014; An Event for Everyone Right on your Doorstep
Integrated Marketing
Winner: The Lane Agency and Graham’s The Family Dairy Helping Graham’s The Family Dairy Rise above Commodity Status
Nominated: Daily Record and The Union The Record of the Moment
The Lane Agency and Border Biscuits Driving Double-Digit Growth in the UK’s Crumbling Biscuit Market
The Leith Agency and The Scottish Government Bowel Screening: Don’t Take a Chance, Take the Test
Story UK and The Scottish Government Second-hand Smoke: Taking it Right Outside to Protect Scotland’s Kids
The Union and Children Hearings Scotland Coming Between Jamie and Another Beating
COMMUNICATION CATEGORY
Advertising
Winner: The Leith Agency and Dobbies Garden Centres – How the 10th Reindeer Delivered the Best Christmas Ever
Nominated: Edinburgh Festival Fringe Society and Whitespace – An Unboring Award Submission
ProjectScotland and The Union – Make New Friends! How ProjectScotland and The Union Made Volunteering Cool
The Leith Agency – Keeping Glasgow Moving, Making the 2014 Commonwealth Games The Best Ever
The Leith Agency and First Great Western – How the West was Won
The Leith Agency and The Scottish Government – Bowel Screening: Don’t Take a Chance, Take the Test
Design
Winner: Drygate Brewing Company and D8 – Drygate Brand Design
Nominated: StudioLR and Seamab – Seamab Rebrand
Tennent Caledonian Breweries and D8 – Wellpark Brewery Environment
Tesco Bank – Tesco Bank: Our Mobile Banking App
Worldwide Cancer Research and The Union – What’s in a Name?
Digital
Winner: Tennent Caledonian Breweries and Bright Signals – Tennent’s Digital 2014
Nominated: Frame and The University of Dundee – #TestDriveDundee
The Lane Agency and Caledonian MacBrayne – How The Lane Helped CalMac Come Home (and Turn the Tide)
The Lane Agency and Graham’s The Family Dairy – How all of Graham’s The Family Dairy’s Christmasses Came at Once
Whitespace and Innis & Gunn – These ARE the Beers You’re Looking for
Whitespace and The Scottish Government It’s Not Easy Being Green
Direct Marketing
Winner: Tangible and The Scottish Government – The Little Steps that Generate Big Results
Nominated: FreeAgent – Share the Love
Historic Scotland and Tayburn – Historic Scotland Consumer App
Primate and SCCR – Conquering Conflict
SQA – SQA’s Customised Awards Campaign
Story UK and The Scottish Government – Making Organ Donation the #GreatestShare
Event Marketing
Winner: The Leith Agency and AG Barr – How the BRU Store Became the Heart & Soul of Glasgow 2014
Nominated: The Botanic Gardens – Botanic Lights: Night in the Garden
Material_UK and Bank of Scotland – Bank of Scotland Great Scottish Run
Material_UK, DF Concerts and Tennent’s Lager – T in the Park 2014
Story UK and Ardbeg – Ardbeg Day 2014; The Peat Football World Cup
The Leith Agency and The Scottish Government – Litter Campaign. Exposing Scotland’s Shameful Secret
Media
Winner: The Scottish Government and Carat – Litter; A Dirty Little Secret
Nominated: Albert Bartlett and Carat – Albert Bartlett, They Do More
MediaCom Edinburgh and Story UK VELUX – Discover Daylight Campaign
VisitScotland and Carat – Homecoming Scotland 2014; An Event for Everyone Right on your Doorstep
VisitScotland and Carat – VisitScotland and East Coast Getting Passengers On Board
VisitScotland and Carat – VisitScotland and Sky Sports Brilliant Ryder Cup Moments
Public Relations
Winner: Wire Media and Tennent Caledonian Breweries – Tennent’s Lager: Pint Sized PR Stories
Nominated: Consolidated PR and The Scottish Government – Don’t Get Scared, Get Tested
Material_UK and GENERATION – GENERATION; Celebrating 25 Years of Contemporary Art in Scotland
Material_UK and Tennent’s Lager Tennent’s Lager – T in the Park 2014
Stripe Communications and IRN-BRU – How IRN-BRU Owned the Commonwealth Games in 2014
Wire Media and National Lottery Promotions Unit – Lotto Thanks Celebrating Scotland’s Summer of Sport
Sponsorship
Winner: The Leith Agency and AG Barr – Aye, No Bad to that. How IRN-BRU Owned Glasgow 2014 Commonwealth Games
Nominated: Material_UK and Caledonia Best – Caledonia Best and Sam Torrance; A Year of Golfing Heaven
Maxxium UK and BEcause – When the Going Gets Tough, the Tough Get Muddy
Standard Life Investments – Ryder Cup Sponsorship
Story UK and Highland Spring Group – Highland Spring and The 2014 Ryder Cup: The Perfect Match
The Leith Agency and First ScotRail – Doing our Personal Best
SECTOR CATEGORY
Cause Related and Charity
Winner: The Leith Agency and Drinkaware – Talk to your Kids: How Drinkaware Tackled Underage Drinking
Nominated: Frame and Martin Coyle – Martin’s Worldwide Collection Cup
Project Scotland and The Union – Make New Friends! How ProjectScotland and The Union Made Volunteering Cool
Tayburn and The Yard – The Magic of Collaboration
Whitespace and SCVO 13p is all it took
Worldwide Cancer Research and The Union- What’s in a Name?
Financial and Professional Services
Winner: Standard Life Investments – Ryder Cup Sponsorship
Nominated: Frame and Harper Macleod – Greatness Begins Behind the Scenes
LEWIS and Scottish Provident – Old Dog, New Tricks
STV Creative and Digby Brown – In Pursuit of Justice; Not Ambulances
Tangible and Alliance Trust – From Selling to Telling
Tesco Bank and Wieden & Kennedy – Win Win; Tesco Bank Current Account Launch
Food and Drink
Winner: The Leith Agency and AG Barr – Aye, No Bad to That. How IRN-BRU Owned Glasgow 2014 Commonwealth Games
Nominated: Tayburn and Princes Food and Drink Group – Trex – The Home of Family Baking
The Lane Agency and Border Biscuits – Driving Double-Digit Growth in the UK’s Crumbling Biscuit Market
The Lane Agency and Graham’s The Family Dairy – Helping Graham’s The Family Dairy Rise Above Commodity Status
Whitespace and Innis & Gunn – These ARE the Beers You’re Looking For
Wire Media and Whyte & Mackay – Clydebuilt: Taking Whyte & Mackay to New Heights
Public Sector
Winner: The Union and Children Hearings Scotland – Coming Between Jamie and Another Beating
Nominated: Frame and The University of Dundee – #TestDriveDundee
Network Rail, Frame and Grayling UK – Getting Everyone on Board
Story UK and NHS 24 – How our New Winter Preparedness Campaign Really Took Flight
The Lane Agency and Marketing Edinburgh – The High St. Hiatus: How Edinburgh City Centre Got its Mojo Back
The Leith Agency and The Scottish Government – Stamping out Drink Driving in Scotland
Tourism and Leisure
Winner: Edinburgh Festival Fringe Society and Whitespace – An Unboring Awards Submission
Nominated: The Leith Agency, Glasgow 2014 and VisitScotland – Setting a New Commonwealth Record for Ticket Sales
The Lane Agency and Caledonian MacBrayne – How The Lane Helped CalMac Come Home (and Turn the Tide)
The Leith Agency and First ScotRail -Doing our Personal Best
The Scottish Golf Union and The Union – The Champion of Golf in Scotland
The Union and The National Library of Scotland – Wha’s Like Us? A Nation of Dreams & Ideas
Retail
Winner: The Leith Agency and Dobbies Garden Centres – How the Tenth Reindeer Delivered the Best Christmas Ever
Nominated: APS Group and Livingston Designer Outlet – Why Realm Love it for Less at Livingston Designer Outlet
DigitasLBi and Decathlon – Celebrating Sport for All
LEWIS and PURE Spa – PURE Spa: A Site for Sore Eyes
Maxxium UK – Jim Beam. Retail History in the Making
Story UK and VELUX – VELUX; Proving that Cash isn’t Always King
