TO commemorate World Baking Day on May 17, celebrity cake artists – Buddy Valastro, star of TLC’s ‘Cake Boss'; Mich Turner, who has baked cakes for royalty; and Ron Ben-Israel, renowned for his $10,000 cakes – recently gathered to prepare for The Americas Cake & Sugarcraft Fair, coming to Orlando, FL, this September.
Says a spokesperson: “The international cake and sugarcraft expo, hosted by Satin Ice, is open to both trade and the public and will feature multi-day appearances by Valastro, Turner, and Ben-Israel, in addition to Roland Mesnier, former executive pastry chef to the White House.
“This event is the first cake fair of its kind in the United States to attract these four world-renowned cake artists under one roof.”
The spokesperson added: “Valastro, Turner, and Ben-Israel toured both Ben-Israel’s private cake studio in New York City and Valastro’s cake factory in Jersey City, N.J., where they had the opportunity to share their excitement and talk about plans for the upcoming Cake Fair.
“Turner, who was visiting New York from the U.K., recently launched her fifth book in the U.S., Mich Turner’s Cake School.
“All four artists will share the high-caliber stage September 18, 19 and 20 at the Orange County Convention Center before an anticipated crowd of 30,000 cake professionals and enthusiasts.
“The show will also feature Cake Central’s Sugar Arts Fashion Show; a live global cake challenge; traditional cake competitions; more than 75 hands-on classes and demonstrations taught by 40 of the world’s best cake artists; and a wedding, chocolate, kids, and sugar art zone.”
Registration for hands-on classes, demonstrations, competitions, Cake Central’s Sugar Arts Fashion Show, and admission is now available.
An early-bird admission special rate will be available through June 1: one-day badges will be on sale for $45; two-day badges will be $70, and three-day badges will be $95.
For more information, visit www.cakefair.com.
For a special video message from Valastro and Turner, visit http://bit.ly/1IyteOJ.
About The Americas Cake & Sugarcraft Fair (TACSF)
The Americas Cake & Sugarcraft Fair, hosted by Satin Ice, is an international cake show, which will debut at the Orange County Convention Center in Orlando, Fl.
The Americas Cake & Sugarcraft Fair promises to be one of the most exciting and dynamic cake shows in the world with an anticipated 30,000 in attendance, more than 150 vendors, and global media attention.
The one-of-a-kind cake show was created by Satin Ice and its founder, Kevin O’Reilly, in response to the rising popularity of cake and sugarcraft artistry in the United States.
The inaugural show expects to attract a passionate and diverse crowd of professional cake artists and decorators, sugar sculptors, chocolatiers, pastry chefs, and hobbyists from around the world.
For more information and updates please visit www.cakefair.com.
About Satin Ice
Established in 2001, Satin Fine Foods, Inc. developed Satin Ice rolled fondant to satisfy the demands of the world’s best cake artists.
Known for its superior workability, consistency and taste, Satin Ice has become the Choice for Professional Cake Artists and grown to be a world-leading rolled fondant manufacturer, distributing to more than 65 countries.
For more information, please visit www.satinice.com.
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