SCAPA, the artisanal Orcadian single malt Scotch whisky owned by Chivas Brothers, has today unveiled its first-ever distillery visitor centre as it seeks to educate malt connoisseurs about its unique production process, provenance and quality.
The opening marks the first occasion that Scapa facilities have been accessible to the public in its 130-year history.
Available from today, visits to Scapa include a tour of the traditional, manually-operated production methods, including the only whisky Lomond still in Scotland, and a walk along the front of the distillery to see the Scapa Flow, the natural harbour separating each of the Orkney Islands.
Visitors also have the opportunity to explore a traditional Orcadian warehouse as well as to taste the revered Scapa 16 Year Old expression, which is available to purchase in the visitor centre gift shop.
The new visitor centre is the latest offering in tourism from Chivas Brothers, whose combined gin and Scotch whisky visitor centres attract over 100,000 people every year, reinforcing Chivas Brother’s commitment to increasing consumer understanding of the quality, heritage and provenance of its portfolio.
Caroline Mitchell, visitor centres manager for Chivas Brothers, commented: “We are very excited to be able to offer Scotch aficionados, locals and tourists alike the chance to immerse themselves in the Scapa experience for the first time.
“Located on the shores of the breath-taking Scapa Flow, our boutique distillery’s visitor centre will provide our guests with an educational experience in a natural environment and we look forward to welcoming them to one of the most remote and beautiful locations in Scotland.”
Brian MacAulay, distilling manager at Scapa, added: “It is a great honour to be able to open the doors to the history and craft production processes here at Scapa distillery, which have been the secret of precious few artisans over the last hundred years.
“I have personally taken the pleasure in removing our ‘No Visitors’ sign and I know I speak on behalf of the team here in saying that we can’t wait to see the Scapa Distillery form an interesting, educative and welcoming part of the Orkney community.”
Creating two permanent and two seasonal jobs, the Scapa visitor centre and tour will be open to adults seven days per week until Friday 28th September 2015 and then five days per week until Friday 13thNovember 2015, from 9:30am until 5pm.
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Notes to editors:
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits.
Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range.
The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore.
The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Spirit (2008).
Pernod Ricard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with six ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.
Pernod Ricard’s strategy and ambition are based on three key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.
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Richmond Towers/Chivas Brothers contact details…
Contact: Tim McGuire
Phone: 02075544496
Email: tim@rt-com.com
