SCOTLAND’S much-loved soft drink, IRN-BRU, is set to make the nation’s year with today’s (28 January) unveiling of its first-ever official IRN-BRU Ice Cream.
Offering a great new way to enjoy IRN-BRU, it’s the best thing to hit our shelves since 1901 (when IRN-BRU first launched).
With a thick IRN-BRU shell, creamy IRN-BRU Ice Cream, and a phenomenal IRN-BRU ripple – it’s the ultimate flavour hit for fans. The good news doesn’t stop there. Not only is it made from the brand’s top-secret recipe but the tasty new product is the only ice-cream that is 100 per cent official IRN-BRU.
A few people were lucky enough to try it today in a typical, fun BRU way. But, over the coming months, it will be available in the shops for everyone to enjoy.
A giant ice cube appeared in Glasgow’s George square with the top-secret product hidden inside. Fans flocked to the cube and pulled some sneaky tactics to try and melt it, so that they could get their hands on the first-ever IRN-BRU ice cream.
Persistence paid off for Nadia Stefanowicz, 22 from Giffnock who pulled out all the stops to get her hands on the first-ever IRN-BRU ice-cream. Commenting on her victory, she said: “I had my eyes on the prize and was determined to get it out of the cube. I can’t believe I got it, I’m so excited. It’s definitely the best thing since IRN-BRU – it tastes phenomenal.”
Once the ice-cream had been unveiled, an exclusive 100 IRN-BRU Ice Creams were dished out for more fans to try.
Head of marketing at IRN-BRU, Adrian Troy, said: “Our fans have told us that they would love to see an official IRN-BRU ice cream and we’ve listened. We worked hard to get it right, and all of our taste testers have given it top marks.
“It’s a product we’re very excited about and we’re certain it will put a big smile on everyone’s faces. It tastes great – if you like IRN-BRU, you will love IRN-BRU Ice Cream.”
IRN-BRU Ice Cream will be hitting freezer shelves in shops across Scotland throughout March and April 2014. It’s available as a single ice-cream for a solo treat or in a multipack of three for the whole family to tuck into.
ENDS
Notes to Desk:
· IRN-BRU has been made to an original secret recipe since 1901, containing 32 flavours.
· 12 330ml can equivalents of IRN-BRU are sold every second.
· A .G. Barr plc is the UK’s leading independent manufacturer of branded soft drinks.
Issued by Stripe Communications on behalf of IRN-BRU.
For more information, please contact Chelsie Harris, Rachael Stone or Adele Thomson on 0131 561 8628 / 0141 206 3712 or irnbru@stripecommunications.com
Chelsie Harris
Account Executive
t: +44 (0)131 526 3061
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Contact: Chelsie Harris
