CAPITALISING on Britain’s biggest baby boom since 1972, McEwens of Perth, this weekend expanded its progressive retail offering with the opening of Mini McEwens, a destination shopping attraction for adults and children alike.
Designed to engage with the yummy mummy, as well as the typical toddler, the innovative store design is a bespoke handmade shopfit by local craftsmen which has been inspired by Nordic fairytales such as Hansel and Gretel, Little Red Riding Hood and other woodland creatures and includes an interactive feature wall to keep their little customers amused.
Valerie Harden, the Mini McEwens buyer and creative director, opened the store on Saturday, aptly with a children’s party featuring fairy cakes and a magician, Georgina Bullough, marketing director of McEwens of Perth commented:
“There’s a growing demand for quality branded clothing and toys in the well-priced children’s market, particularly in this area, and we are delighted to be the first retailer in many cases, to bring popular brands such as Joules, Mayoral, Cath Kidston, Lily & Sid and Moulin Roty to Perth city centre.”
With a retail trading history spanning 145 years, it is little wonder that a department store which has survived two world wars and even more economic recessions constantly has its eye on the future to guide its success.
Acquired by the Bullough family in 1982, McEwens of Perth has always moved with the trends, introducing ready-made garments immediately after World War I, giving the eponymous Mr Selfridge a run for his money in the innovation stakes.
With the Office of National Statistics announcing earlier this month that 2012 saw the most births recorded in Britain since 1972, it would appear that their pulse is very much on the demands of this baby boomer market.
John Bullough, managing director of McEwens of Perth, commented:
“Retail is a constantly evolving industry and we are sure our intuitive Mini McEwens design will be a hit with our customers, regardless of their age. Being competitive in the retail market today is partly about becoming a destination, and a lot to do with service as well as quality products. People are inevitably looking for good value, from brands they can trust, and a shopping experience that is enjoyable as well as successful.
“McEwens of Perth has always been committed to serving our customers’ needs which has been an effective business strategy for the last 145 years. Yes, there are massive changes in retail at the moment. Yes, our high street will continue to evolve. But with change comes opportunity and as a company we are committed to identifying those opportunities and ensuring our customers get what they need in the process.”
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