TEMPERLEY London’s e-commerce website launches this month with a beautifully sleek responsive design. The new site engages the viewer, creating a stimulating shopping experience and a personal window to the brand through captivating imagery, video, interactive image galleries and the first company blog, ‘Temperley Times’.
The blog will feature news, previews and behind the scenes insights launching with a film shot by Alice from the Autumn Winter 13 campaign styled in the deserts of Dubai, and industry profiles starting with Thandie Newton talking through her favourite, recently-worn looks.
The site features a wealth of brand new editorial content; along with the blog, Alice will share her key picks of each season and a guest editor will regularly curate their selection on ‘Fashion Features’. August launches with Caroline Issa and the Pre Fall collection – Caroline is a great supporter of the brand who also styled the Pre Fall Temperley London look book.
The total re-design, which Alice has been an integral part of, is distinctly Temperley in aesthetic, seen most clearly in the visual ‘Temperley Timeline’, and offers a forward thinking, omni-channel retail experience for an effortless customer journey.
All social media platforms are integrated on the site including a direct feed from Alice’s personal Instagram. Equally important is integration of Temperley’s existing social channels; Twitter, Pinterest and Facebook.
The shopping experience at Temperley bricks-and-mortar or online is now interchangeable. Tablets in-store will allow customers to immediately purchase pieces unavailable in stores and get their orders delivered home or use the new collect in store service. Alternatively, goods bought on-line can be returned to store – continuing the smooth and personal service customary to Temperley.
The new website also features additional functionality such as shopping directly from the look book, viewing catwalk video on product pages, and from Spring Summer 14, pre-ordering directly from the London Fashion Week catwalk.
The web re-launch comes off the back of a retail success story for Temperley, with increased net sales on-line year-on-year by 200 per cent (2011-2012), which are up again by 100 per cent from 2012 to June 2013. Traffic has seen 60 per cent increase and Conversion is up by 40 per cent. The largest online market is still domestic, followed closely by the USA and the Middle East. This international reach is set to grow with the new and improved site.
The re-launch follows the launch of the first Temperley Flagship in Mayfair December 2012, the launch of a second store in the Middle East in Qatar this May, and with an eye to a second store in the USA in New York in 2014 and further expansion into the Emirates.
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Contact: Petrina Nystrom
Phone: +44 (0)207229 7957
Email: petrinan@temperleylondon.com
Website: http://www.temperleylondon.com/
