New store on New Oxford Street opening on 21 August, with 5,000 product lines
25 per cent discount and amazing offers for registered professional customers at grand opening event on 12 September
AFTER 22 years at 81 Shaftesbury Avenue, serving salons in London’s vibrant West End, Sally Salon Services, is relocating to a new flagship, at 78 New Oxford Street.
The new store, which opens to the public on Thursday, 21 August can be found opposite the Tony & Guy Academy, just eight minutes walking distance from Sally Salon Services’ current store at Shaftesbury Avenue. It will provide two floors dedicated to retail and professional customers, as well as a mezzanine dedicated solely to electrical appliances.
The flagship store will carry extended ranges including products from Tigi, Serie Expert, Hair Do Hair Extensions, Hi-Brow, Marvelash and a full range of hair colour essentials. Popular male grooming brands including Real Shave, Lock, Stock & Barrel, Pashana, Woody’s and Wahl Styling, and all the most popular beauty brands will also be available.
Registered professional customers are invited to the new store for a grand opening event on Thursday, 12 September to take advantage of a range of great offers and give-aways, including:
* 25 per cent discount on a wide range of products on the day;
* Amazing, ‘one day only’ offers on a number of ranges;
* £100 prize draw;
* Goody bags;
* Live product demos and mystery discount cards with each purchase.
“We’re very excited about moving our central London flagship store to New Oxford Street” commented Richard Hull, managing director of Sally Salon Services. “Whilst we loved Shaftesbury Avenue, we needed a bigger home so that we could give the area’s hair and beauty professionals more of what they need. We look forward to welcoming our existing and new customers to our new store and to continuing to provide them with exceptional products and services.”
About Sally Beauty Holdings, Inc. (SBH)
Salon Services is part of Sally Beauty Holdings Inc. (SBH), based in Texas. The global company has grown from one small store in 1964 in New Orleans into one the world’s largest distributors of professional hair and beauty products, with over 4,000 stores worldwide.
The two largest trading identities in the UK and Ireland are Salon Services and Sally with a total of 253 stores (including ten franchise stores). In addition they operate a retail brand Shear Beauty (store and salon), Salon Services rep business and Beauty Express, the UK and Ireland’s favourite hair and beauty professional mail order business.
Our offer
Customers enjoy an unparalleled range of over 8,000 carefully-selected hair and beauty products sourced from the world’s leading suppliers and complemented by an extensive portfolio of exclusive brands.
Hair and beauty professionals who require specialist services have access to salon furniture sales, a business development consultancy and a bespoke training curriculum. Membership of the trade card programme provides access to trade only Salon Services stores and additional benefits as well as regular news updates and special promotions. This free programme has over 395,000 members.
The company is also a fully accredited supplier to colleges and students in the UK and Ireland.
Salon Services
Signalling a major commitment to the profession, in 2010 Salon Services created a new trade-only format for some of its stores, called Salon Services. With 76 outlets (and growing as more of its portfolio is converted) this is now the UK’s largest portfolio of stores dedicated to serving the hair and beauty professional.
Further information is available from:
Katie Shaw / Sabrina Lee
firstlightpr
salonservicesteam@firstlightpr.com
020 3617 7240
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