THE hair and beauty supplier, Salon Services, is dedicating the 10th of June to the business of male grooming.
Salon Services has announced that it plans to pay homage to the modern British man with the launch of a new National Men’s Grooming Campaign.
The campaign began on the 10th of June, and aims to encourage UK men to start giving more thought to their daily grooming routine.
A spokesperson for Salon Services explains: “As a hair and beauty supplier, we often find that many men can feel a little left out by our existing campaigns, which are sometimes very women-orientated.
“So, we decided to create a campaign that would appeal to the UK’s men. We really want to make men feel more welcome in the beauty industry, and encourage British men to think more about their grooming and other beauty regimes.”
The campaign is due to take place this summer on the 10th of June. It will acknowledge the growing importance of the male market in the UK beauty industry. In addition, Salon Service’s new male grooming campaign also aims to give salons and barbershops the chance to actively promote male grooming services and products.
Salon Services will have a few special promotions and discounts on some of the best male grooming ranges lined up, making it even easier for men to take part in National Men’s Grooming Day.
The spokesperson for Salon Services continues: “We’re really looking forward to our first National Men’s Grooming Day this year.
“We hope to get men talking about the campaign, and as a bit of an incentive, we’ve teamed up with a number of popular grooming brands, such as Wahl, Lock Stock and Barrel, Pashana and Woody’s.
“We’ll be offering fantastic deals on products for the entire week of the campaign, starting on the 10th of June.
“We know that men in the UK are need to start talking more openly about their male grooming tips and tricks, and we think this campaign is the perfect conversation starter.”
About Salon Services:
We are part of Sally Beauty Holdings Inc., which grew from one small store in 1964 in New Orleans into one of the world’s largest distributors of professional hair and beauty products, with over 4,000 stores worldwide.
In the UK and Ireland we trade at over 250 stores with Sally as our retail business brand.
Our Sally stores are in convenient high street locations stocking the widest range of hair and beauty products in the UK and Ireland. They are staffed by professionals trained to help you create a look that is distinctly you.
Sally Express is the online store for Sally, and is the perfect way for you to browse and order products online whenever you want and from wherever you are within the UK and Ireland.
Our Offer
Customers enjoy an unparalleled range of over 4,000 carefully selected hair and beauty products sourced from the world’s leading suppliers and complemented by an extensive portfolio of exclusive brands.
Hair and beauty professionals who require specialist services have access to salon furniture sales, a business development consultancy and a bespoke training curriculum. Membership of the trade card programme provides access to trade only Salon Services stores and additional benefits as well as regular news updates and special promotions. This free programme has over 395,000 members.
The company is also a fully accredited supplier to colleges and students in the UK and Ireland.
Salon Services
Signalling a major commitment to the profession, in 2010 Salon Services created a new trade-only format for some of its stores, called Salon Services. With 73 outlets (and growing as more of its portfolio is converted) this is now the UK’s largest portfolio of stores dedicated to serving the hair and beauty professional.
Further information is available from:
Katie Shaw / Sabrina Lee
firstlightpr
salonservicesteam@firstlightpr.com
020 3617 7240
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