SCOTTISH family butcher, Simon Howie, has responded to constant requests from customers by launching a pioneering online butcher shop that gives consumers certainty about the provenance of the meat they eat by ordering it from the award-winning butcher at www.thescottishbutcher.com and having it delivered directly to their door.
Online orders of the butcher’s full range of produce – including beef, lamb, pork, poultry and game, bacon and sausages, haggis and puddings – are now packed securely in custom-designed chilled boxes and dispatched to homes throughout the length and breadth of the UK.
Simon Howie said: “During the first quarter of 2013 we have seen a big increase in sales as our butcher shops in Perth and Auchterarder began to notice that customers were travelling from as far afield as Glasgow and Edinburgh to buy their meat.
“That prompted us to develop our own online shop to make it easier for customers anywhere in the UK to order their meat direct from a quality assured butcher. We hope the web-shop will augment our products which can be bought on supermarket shelves whist allowing customers easy access to the kind of meat items which are associated with a specialist butcher shop.
“The meat industry is a multi-billion pound business with little or no presence to speak of on the web at present. The advent of overnight cool chain carrier companies releases a huge marketplace to butchers and other speciality food retailers.”
The online butcher shop comprises a range of user-friendly features, including enabling shoppers to store information about their favourites list, set up subscriptions and send boxes to multiple delivery addresses as gifts.
Customers can now create their own shopping lists and arrange to have their meat delivered weekly, fortnightly or monthly.
In addition to a comprehensive recipe section featuring a host of suggestions for a range of occasions together with useful cooking tips, the online shop includes endorsements from Andrew Fairlie (chef at the eponymous restaurant at Gleneagles – Scotland’s Scotland’s only two Michelin star restaurant) as well as other chefs and consumers.
With a number of meat boxes tailored to customers’ specific tastes now available online, Simon Howie is offering free UK delivery on all orders of £70 or more.
ENDS
For further information please contact Emma Loftus on 01764 686010 or Simon Howie on 01764 684332
Issued on behalf of Simon Howie Foods by Liquorice Media tel 0141 561 4018 www.liquorice-media.com
Date 22 May 2013.
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