DEUCHARS IPA is brewing up a storm in Edinburgh after being voted the number one IPA in a consumer poll.
Begins a spokesperson: “The award-winning India Pale Ale scooped pole position in a campaign organised by the inaugural 30 Days of IPA – an annual celebration of the history and diversity of India Pale Ale – which took place in the capital throughout the month of April.”
Commenting on the results, Tom Cannon, at Caledonian Brewery, which brews Deuchars, said:
“This is fantastic news for the brand, particularly as there’s a huge amount of competition emerging from brewers large and small: all of whom competed alongside Deuchars IPA.
“We’d like to thank the voters for rating us the number one IPA – this is a resounding vote of confidence for Deuchars IPA in its heartland and we’re delighted with the result.”
Throughout April, drinkers were given the opportunity to vote for their favourite IPA in various participating pubs in the capital, including The Bailie, Ryans and The Peartree.
They could also rate their top tipple via the event’s website. The poll attracted over 1,000 votes from ale lovers in and around Edinburgh.
Brewed only in Edinburgh’s Caledonian Brewery, Deuchars IPA reflects the best of the capital’s combination of historic tradition with modernity.
The cask beer has excited the industry and fuelled the Scottish ale renaissance and is a favourite amongst the likes of author Ian Rankin, his character, Inspector Rebus, and comedian, Russell Kane. Its combination of taste and refreshment is delicious and slightly fruity, without being too bitter.
Hand-crafted in the brewery’s original Victorian brewhouse, the malt infusion and hop flowers are boiled vigorously in Britain’s last remaining direct-fired open coppers, resulting in a beautifully, balanced flavour.
Paul Hastie, from 30 Days of IPA, said:
“We’d like to congratulate Deuchars IPA on deservedly taking the top spot in our IPA poll, particularly as they were up against so many fantastic beers, including Clipper, Imperial and Raj.
“This is the first time we have held the event, so it’s an exciting time for us. Our overall aim was to celebrate over 300 years of IPA history, through tasting sessions, meeting brewers and generally having fun. We’re looking forward to next year’s event and to see if Deuchars IPA will hold onto its crown!”
ENDS
Issued on behalf of Deuchars IPA by threebrand PR.
FOR FURTHER INFORMATION PLEASE CONTACT:
Gillian Hamilton at threebrand PR on 0131 454 2030 / 07734 656676 / gillian@threebrandpr.com.
OR
Sarah Dedecker at threebrand PR on 0131 454 2030 / sarah@threebrandpr.com
Notes to editor:
- Results from the 30 Days of IPA poll were:
- Deuchars 20.5 per cent
- Clipper 13.0 per cent
- Imperial 9.2 per cent
- Raj 7.6 per cent
- White Shield seven per cent
- Pentland 6.2 per cent
- Barneys five per cent
- Clydesdale five per cent
- Ben Nevis 4.8 per cent
- Wayfayrer 4.2 per cent
- Deuchars IPA (India Pale Ale) was first brewed in 1991 by Caledonian Brewery on Slateford Road, which was built in 1869, when Edinburgh was one of the foremost brewing centres in the world. This was due to the abundant supply of barley and mineral rich water from Edinburgh’s ‘Charmed Circle’ of brewery wells.
- Caledonian Brewery is the only survivor of over 40 breweries that operated in Edinburgh during the 19th century (although a number of independent breweries have opened in the surrounding area in recent years).
- In 2004, the brewery site and production facilities were bought by S&N.
- Deuchars IPA is an unusual combination of taste and refreshment – delicious and slightly fruity without being too bitter
- Winner of multi awards, Deuchars IPA was named CAMRA’s Supreme Champion Beer of Britain in 2002 and Best Cask Ale at the Brewing Industry International Awards in 2005.
- Deuchars IPA is the official sponsor of the Edinburgh Fringe – the world’s biggest arts festival – as well as the Six Nations and Edinburgh’s Hogmanay.
MEDIA RELEASE posted by threebrand PR. You too can post media releases (aka press releases) on allmediascotland.com. For more information, email here.
Contact: Gillian Hamilton
Phone: 0131 454 2030
Email: gillian@threebrandpr.com
Website: http://www.
