BAUER Media has triumphed at a host of award ceremonies, receiving four top accolades for its ground-breaking ‘Live on Location’ project with radio station, Clyde 1.
The flagship station of the media powerhouse was recognised at three separate events for its innovative week of outdoor broadcasts, which saw Clyde 1 engage directly with its listeners from a temporary studio set up within Glasgow Central Station.
The unique ‘Live on Location’ project was acknowledged at three business award ceremonies, each judged by a panel of industry experts. At the Scottish Creative Awards, Clyde 1 took the title of Best PR Strategy.
The station also secured the Creative Marketing award at the Glasgow Business Awards.
These prestigious titles follow on from those awarded to Clyde 1 at the Scottish Event Awards for the Best In-House Event and Best Marketing Strategy.
Clyde 1’s creative team devised the five day live broadcast in partnership with the Grand Central Hotel and Network Rail.
‘Live on Location’ saw star presenters and the production team from the hit radio station take up residence in the ‘pop up studio’ while live music sets were held a few meters away in the Grand Central Hotel.
Each day, Clyde 1 showcased its entertainment, hit music and showbiz credentials in the Central Station studio including celebrity guest interviews and performances.
Over the course of a week the station achieved direct interaction with more than 550,000 commuters, engaging with the public in the heart of the city whilst showing how relevant Clyde 1 is to listeners.
Stuart Duncan, head of Brand and Marketing for Bauer Media Scotland, said: “All the staff and presenters at Clyde 1 are thrilled that Live on Location has been recognised with four industry awards. The company continues to dominate the Scottish commercial radio market place and Live on Location was part of our wide reaching strategy to further cement this position.
“It’s great to see the team receiving the recognition they deserve for all their hard work on such a high-profile event for Clyde 1. As a company, we are focused on delivering a distinctive blend of locally relevant music, entertainment, news and sport across the entire range of media platforms that are now available. Bringing the breakfast show to the very heart of Glasgow with Live on Location was a huge success; we were able to make it possible for our listeners to connect with us in a novel way and provided a unique environment for the show.”
To find out more about Clyde 1 please visit www.clyde1.com.
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