GORDON Beattie, founder and chair of Beattie Communications, has praised the decision by fashion retailer, Burberry, to open its first menswear-only store.
Beattie who recently formed Only Men, the world’s first male marketing agency, said: “I applaud the decision by Burberry to open their first men-only store.
“It’s exciting to see an established fashion retailer like Burberry reaching out in such a positive way to the male audience.”
Burberry is to open its first menswear-only store, next to its existing outlet in London’s Knightsbridge.
Beattie continued: “The male retail market is worth a staggering £150bn, so I see Burberry’s decision as a smart commercial move.”
Beattie’s agency Only Men offers an extensive range of male PR and men marketing services including media relations, advertising and media buying.
Only Men is one of 20 specialist marketing boutiques operated by Beattie Communications Group. Others include Only Retail, Only Health and Only Travel.
Beattie Communications itself offers a sizable menu of PR and marketing services including media relations, crisis management and social media marketing.
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