SCOTTISH local authorities could make an annual savings of £3 million* a year thanks to the launch of the new Public Information Notices portal – www.tellmescotland.gov.uk.
Digital specialists, Spider Online, the agency responsible for the design and build of the new Public Information Notices (PIN’s) portal, believe the website gives councils the option to use a more effective way of communicating with the public whilst delivering increased value for money.
Begins a spokesperson: “www.tellmescotland.gov.uk launched last week in the Glasgow, Edinburgh and South Lanarkshire local authorities and provides a single online location for public notices that Scotland’s 32 local authorities are legally required to publish.
“Visitors click on a virtual map to listings of public notices in their area, satellite imagery of their location and information on the issues involved. The aim is to provide the public with improved accessibility to statutory information and to help councils save money on advertising.”
John Campbell, MD, Spider Online, says: “Tell Me is using the web to allow the public and community groups to find out about PIN’s (public notices) in their area. The site has been developed with the latest user centric design techniques and utilises Google Maps to make the user experience intuitive and straightforward.”
He continued: “Public information notices have traditionally been published in newspapers.
“However, research suggests the current style, type size and language used in these adverts results in very limited information reaching only a small proportion of the public.
“Statutory Notices give required notice of an intended action – such as road closures, construction, licensing and planning/property developments. Public Notices inform people of changes to services, such as refuse collection.
“The new PIN’s portal follows on from the successful redesign of myjobscotland.gov.uk, by Spider Online, the recruitment portal for Scotland’s 32 local authorities which processes around 300,000 applications every year and is a UK and international first in terms of scope and scale.”
* Scottish Parliament Official Report 28 January 2010 http://www.scottish.parliament.uk/business/officialReports/meetingsParliament/or-10/sor0128-02.htm
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Notes for Editors
Spider Online Ltd was created in January 2004 by John Campbell and Tony O’Grady. John comes from an integrated marketing background, while Tony is a systems analyst and developer. As a Scotland-based innovative digital business with a number of public sector and blue chip clients, including CoSLA, Scottish Government, Improvement Service, FirstGroup, ScottishPower, Standard Life and Aegon, Spider Online specialises in exploiting the latest technology for its client base from websites to digital marketing mobile-based applications and systems.
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