SDG, led by IQ-Sys, as its centre of excellence, has been named ‘Best Citrix Distributor, UK / Ire / SA’ at the prestigious Citrix Select Awards.
The specialist distribution group was named Best Citrix Distributor in the UK, Ireland and South Africa, at a packed ceremony in Berlin earlier this month.
The award was led by IQ-Sys, the group’s specialist enterprise software distributor, which was acquired by SDG in 2009. IQ-Sys has itself won the industry’s most respected accolade four times, since 2006.
Sarah Deller, SDG sales director, said: “We are delighted to have won this award. It is affirmation of a growth strategy that supports and enables resellers around best of breed technologies. We help them to build value solutions around Citrix that meet their end customer’s business need, as opposed to simply selling product.
“We have long established and close relationships with the reseller community and our success is directly related to theirs.
“By working side-by-side, we have enabled our business partners to build successful Citrix solutions and resolve more end user customer IT challenges than ever before.
“This has played a significant part in making ours the most successful Citrix partnership in the UK today.”
The award recognises a proven track record of value delivery and industry leading distribution capabilities. It also reinforces SDG’s unmatched Citrix market strength, following the IQ-Sys acquisition.
Paul Eccleston, who heads up SDG in the UK, said: “This award underlines the success of a strategy that retains the specialist expertise of our individual business units, while at the same time making it easier for resellers to access solutions for both them and their customers through a single entity.
“We are continuing to see an explosion of growth around application, desktop and server virtualisation and IQ-Sys has a key role to play in helping resellers to encompass all of that complexity and match it with an understanding of their customer’s needs, delivering back a best of breed Citrix solution.”
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